Join a dynamic team at the forefront of media and advertising innovation for Marriott Co-Brand credit cards. Collaborate with top-tier partners, drive data-driven marketing, and make a real impact on brand growth and customer engagement.
Job Summary:
As a Senior Associate Media and Advertising Strategy in the Marriott Co-Brand Credit Card team, you will support media planning, analytics, and creative execution for high-profile campaigns. You will partner with internal teams, agency partners, and Marriott counterparts to develop and optimize media strategies, leveraging data-driven insights to maximize campaign performance. You will play a key role in creative asset development, project management, and cross-functional collaboration, ensuring our campaigns are compelling, effective, and aligned with business objectives.
Job Responsibilities:
Support internal, data-led media plan process, partnering with leadership and cross-functional teams to identify, align, and execute media strategies Track and analyze media plan performance, recommending tactical adjustments based on insights and trends Leverage analytics to inform advertising strategy, optimize campaigns, and improve ROI Utilize dashboards to track KPIs, report results, and recommend actionable strategies Support creative strategy and execution for advertising campaigns across social, digital, and partner channels Ensure creative assets align with brand guidelines and business objectives, and route assets through approval processes Manage relationships with internal and external stakeholders, ensuring projects launch on time and on/under budget Collaborate with Chase Product, Acquisition, Portfolio, Customer Experience, Centers of Excellence, Controls, Agency, and Marriott partners Stay ahead of industry trends and best practices in media, advertising, and creative strategy Clearly communicate insights and recommendations to leadership and partners Ensure compliance with internal processes and controlsRequired qualifications, capabilities, and skills:
4+ years of experience in media advertising, creative strategy, analytics, or related fields Experience in media planning, data analysis, project management, and campaign optimization Proven expertise managing creative/media agency relationships and overseeing creative execution Exceptional collaboration, leadership, and communication skills Ability to influence and work across internal and external teams Bachelor’s degree in marketing, advertising, or related field Experience working with large, complex media budgets and campaigns Strong organizational skills and attention to detail Ability to travel up to 10%Preferred qualifications, capabilities, and skills:
6+ years of experience in media advertising, creative strategy, analytics, or related fields Master’s degree in marketing, advertising, or related field Financial services, consumer goods, or agency experience Experience with creative testing and data-driven campaign optimization Familiarity with emerging technologies and industry trends in media and advertising Experience with project management tools and dashboards Strong stakeholder engagement and negotiation skills Experience with compliance and controls in marketing