who you are
You’re a visual storyteller, a conceptual thinker, and a creative leader. You bring ideas to life with vision, intention, and originality—balancing bold creative thinking with a strategic mindset. You guide teams with purpose, shape compelling brand narratives, and elevate every execution with creative excellence. You bring a deep understanding of partnership ecosystems and know how to coach and influence partners to deliver successful brand collaborations.
who we are
The Brand Creative team is responsible for delivering visual storytelling that brings the brand to life in a way that resonates with both new and existing guests. We ensure that lululemon shows up as globally consistent and regionally relevant whilst brand differentiated within a crowded competitor space. We fuel business success by connecting our guests to the heart of who we are — our purpose, our values, and our unique brand personality. We bring the performance of our products to life and drive brand love, awareness, and demand throughout EMEA and global franchise markets.
about the role
As our Senior Art Director, Partnerships and Franchise, you’re responsible for delivering visual storytelling that brings the lululemon brand to life across campaigns and high-impact initiatives created in collaboration with franchise, brand, and commercial partners. You guard the brand and negotiate and collaborate with partners to align identities whilst ensuring the lululemon brand is differentiated, elevated, and adheres to global guidelines. You coach and influence franchise partners to deliver a lululemon brand expression that is both globally consistent and regionally relevant. You are responsible for through-the-funnel brand campaigns and experiences including out-of-home advertising, live event branding, ambassador activations, in-store marketing, paid social, web pages, and CRM.
what you’ll do
Collaborate with the EMEA Creative team to deliver standout work on time and in budget that delivers business objectives Develop positive relationships with brand, commercial, and franchise partners including coaching and influencing to deliver creative collaborations that uphold global standardsAccountable for brand guardianship for partner creative, including weekly creative review with each franchise partner (Middle East, Israel, India, Turkey+), guaranteeing premium, consistent, and impactful brand representation across all channels and marketsLead regional art direction and ideation for partnered campaigns and activations including concepting, styling direction, design, and productionCreate adaptable visual systems that protect brand equity, whilst enable partners to localise for diverse marketsPresent and communicate creative concepts and visual strategies to partners, influencing outcomes with clear articulation and rationaleCollaborate cross-functionally across partners, markets, and channels to align creative storytellingOwn regional timelines, resourcing, and creative workflow, in partnership with Creative Ops.
what you bring
8+ years in art direction, visual design, or brand creative, with 3+ years in leadership roles Co-creation experience with brand and commercial partners eg. franchise, marketplaces, brand partnerships A portfolio that demonstrates elevated design craft across retail, campaign, digital, and experiential formatsProven track record building scalable, premium creative systems across diverse marketsExcellent communication and presentation skillsStrong awareness of cultural trends across key EMEA partner markets eg. Middle East, Israel, Turkey, IndiaAbility to balance brand storytelling with business, commercial, and partner objectivesExperience in lifestyle, fashion, sport, or wellbeing a mustA love of trends, tech, fashion, and everything shaping today’s culture
how you show up
You lead with courage, creativity, and intentionYou collaborate with openness and welcome diverse teams from around the globeYou are empathetic to the needs of our partners, striving to understand their markets and incorporate their guest insightsYou’re as comfortable in an ideation session as you are in a boardroomYou thrive in fast-paced environments and bring calm to complexityYou appreciate the value of exercise or movement