Employment Type: Full-time Regular  

City: Calgary, AB (YYC)  

 

Posting Open Date: 07/31/2025  

Posting Close Date: 08/14/2025    (Please note the posting will close at 11:59pm MST)

 

Why WestJet:

Every WestJet journey has the potential to enrich lives; a career with us is no exception. 

WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global. 

 

Please note: This is a hybrid work position in Calgary Alberta and requires in-person collaboration at the WestJet Campus (22 Aerial Place NE) a minimum of 3 days per week.

 

Join us, this is where your career story takes off.

 

 

Overview of role:

The Senior Distribution Strategy Analyst plays a critical role in shaping the airline’s multi-channel distribution strategy, with a focus on optimizing reach, cost, and commercial impact across traditional GDS, direct, and emerging NDC channels. This role blends deep commercial acumen, strong analytical capabilities, and industry awareness to deliver insights and recommendations that drive competitive advantage and align with broader retailing transformation goals.

Key deliverables include:

 

Analyze distribution performance across channels, partners, and markets to identify trends, gaps, and revenue opportunities that drive strategic decision-making. Support commercial planning by modeling channel economics, evaluating new business models (e.g., NDC incentives), and building executive-ready business cases for investment or change. Engage with external partners including aggregators, GDS providers, and agency platforms to monitor performance, align on capability roadmaps, and explore joint growth opportunities. Collaborate cross-functionally with internal stakeholders—such as Sales, Revenue Management, IT, Finance, and Legal—to ensure strategic alignment and feasibility of distribution initiatives. Track industry developments (e.g., IATA NDC, GDS modernization, OTA innovation) and translate insights into recommendations that inform product prioritization and strategic positioning. Prepare and deliver high-impact presentations and briefing materials for senior leadership, including competitive insights, strategic updates, and partner recommendations. Support partner negotiations by providing data-driven input into commercial terms, capability readiness, and expected ROI from new or existing distribution relationships. Monitor and report on distribution KPIs, including channel shift, offer conversion, cost per booking, and content parity to ensure strategic objectives are being met. Partner with product and IT teams to inform NDC capability rollouts, prioritization of enhancements, and technical readiness assessments for key partners. Contribute to cross-industry engagement, including IATA working groups, distribution roundtables, or partner-led forums, to advocate for the airline’s interests and gain early insights into evolving standards.

 

Education and qualifications:

 

Bachelor's Degree in Business, Statistics, or Economics is preferred. Knowledge of Distribution Strategy, airline/travel vendors, and third-party distribution models. Experience with ATPCO, GDS platforms, or Sabre PSS. Strong data and analytical skills with a track record of providing strategic recommendations. Exceptional communication and stakeholder management skills. Analytical mindset with experience in leveraging data to inform decisions. Familiarity with airline revenue management, merchandising, or retailing strategies. Experience managing/ implementing products or initiatives High-level strategic thinking and problem-solving skills; ability to convert big ideas into reality. Proficiency in data visualization tools such as Tableau or Power BI. Excellent communication and presentation skills to bridge the gap between technical and non-technical audiences. Strong quantitative and research skills with proven data interpretation capabilities. Passion for knowledge sharing, learning, and teamwork. Excellent planning, organizational, and time-management skills. Proficiency in MS Office: Outlook, Word, Excel, PowerPoint Technical knowledge of APIs, XML/JSON, and distribution technology platforms is an asset

 

The benefits of being a WestJetter:  

WestJet provides all WestJetters with a competitive total rewards package.  On top of that, we offer:   

A fun and friendly culture with colleagues who work together to win   Travel privileges for you and your family, effective from your start date Savings and Benefit programs that are flexible to meet your specific needs  

 

Think we are a fit?  Apply now!  

  

About WestJet Group of Companies  

Together with WestJet's regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships.   

 

Our Safety Promise  

At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.  

WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.   

 

Our Commitment to Diversity and Inclusion 

We embrace what makes us each unique, and what makes us uniquely WestJet – and that is our people. WestJet is committed to creating an inclusive workplace that celebrates our differences by way of diversity, equity, and inclusion. As an equal opportunity employer, we want to you bring your full self to work and feel appreciated for your contributions.

 

At WestJet, we welcome unique skills, experiences, and backgrounds - if you’re passionate and excited about this role, we encourage you to apply even if you do not meet every single qualification in the posting. We are committed to inclusivity, equity, and accessibility in the selection process. If you require an accommodation during the recruiting process, please let our Talent Acquisition team know.

 

We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.

For more information about everything WestJet, please visit WestJet.com.  

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