Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Job overview and responsibilities

The Senior Analyst Co-Brand defines the lifecycle marketing strategies for MileagePlus co-brand cardholders and develops/delivers marketing/promotional campaigns that drive cardholder engagement, retention and profitability. Responsibilities include optimizing card spend growth, card benefits engagement and leading retention efforts through targeting cardholders with down-trending behaviors. This role requires close collaboration with co-brand card issuing partners, Loyalty Marketing stakeholders and other United/MileagePlus partners, as appropriate, to deliver programs, promotions, and communications.

MarketingLead, create and implement marketing campaigns to drive card spend engagement, reactivate card spend, and/or retain existing cardholders from card attritionWork with internal and external stakeholders in executing marketing campaigns in different channels including email, member statement, direct mail, online display and social media, among othersObtain approval from all internal and external stakeholders before launching marketing campaignsPerform competitive benchmarks and make recommendation about additional benefits required to make sure our co-brand cards remain competitive in the marketPartnership program managementOversee program operations and resolve issue inquiries from partners and stakeholdersWork closely with partner(s) on ad hoc projects focused on driving growth, retention and customer experienceAnalysisCollaborate with Data Analytics to measure effectiveness of retention and growth strategies and to develop future tests and promotionsEstablish on-going campaign implementation and tracking standards for more accurate result trackingPublish and present monthly cardholder engagement dashboard to a broader stakeholder group

Note: This position provides a hybrid work arrangement including 50% of the time spent onsite at our Chicago office location and 50% remotely.

Our Marketing and Loyalty team is the strategic force behind United’s industry-leading brand and experience, supporting revenue growth by turning customers into lifelong United flyers. Our marketing communications, market research and brand teams drive travelers’ familiarity and engagement with the United brand. Our product, design and service teams bring the signature United brand to life in our clubs and onboard our aircraft, ensuring a seamless, premier experience. And when customers choose United again and again, that’s because the loyalty team has been hard at work crafting an award-winning program. Our loyalty team manages United MileagePlus®, building travel and lifestyle partnerships that customers can engage with every day, and works with our Star Alliance partners to ensure United can take you anywhere you want to go.

Job overview and responsibilities

The Senior Analyst Co-Brand defines the lifecycle marketing strategies for MileagePlus co-brand cardholders and develops/delivers marketing/promotional campaigns that drive cardholder engagement, retention and profitability. Responsibilities include optimizing card spend growth, card benefits engagement and leading retention efforts through targeting cardholders with down-trending behaviors. This role requires close collaboration with co-brand card issuing partners, Loyalty Marketing stakeholders and other United/MileagePlus partners, as appropriate, to deliver programs, promotions, and communications.

MarketingLead, create and implement marketing campaigns to drive card spend engagement, reactivate card spend, and/or retain existing cardholders from card attritionWork with internal and external stakeholders in executing marketing campaigns in different channels including email, member statement, direct mail, online display and social media, among othersObtain approval from all internal and external stakeholders before launching marketing campaignsPerform competitive benchmarks and make recommendation about additional benefits required to make sure our co-brand cards remain competitive in the marketPartnership program managementOversee program operations and resolve issue inquiries from partners and stakeholdersWork closely with partner(s) on ad hoc projects focused on driving growth, retention and customer experienceAnalysisCollaborate with Data Analytics to measure effectiveness of retention and growth strategies and to develop future tests and promotionsEstablish on-going campaign implementation and tracking standards for more accurate result trackingPublish and present monthly cardholder engagement dashboard to a broader stakeholder group

Note: This position provides a hybrid work arrangement including 50% of the time spent onsite at our Chicago office location and 50% remotely.

What’s needed to succeed (Minimum Qualifications):

Bachelor’s degree in Business, Finance, Marketing or equivalent3 years of experience in marketing, sales, partnerships or project management required; 2 years of relevant, analytics-focused experiencePartnership marketing and integrated marketing knowledgeMarketing strategy and execution across email, direct mail, and web channelsUnderstanding of or prior experience in credit card or travel industry loyalty programsStrong analytical skillsStrong written and verbal communicationPlanning and organization skillsAbility to collaborate, gain alignment cross-functionally and manage conflictsAbility to manage conflictsMust be legally authorized to work in the United States for any employer without sponsorshipSuccessful completion of interview required to meet job qualificationReliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

Master’s degree in Business Administration, Marketing, Finance, Marketing Systems or equivalentPrior experience in credit card or travel industry loyalty programsInnovation and continuous improvement skillsResults-oriented mindsetBilingual skills English/Spanish or English/Portuguese a plus

What’s needed to succeed (Minimum Qualifications):

Bachelor’s degree in Business, Finance, Marketing or equivalent3 years of experience in marketing, sales, partnerships or project management required; 2 years of relevant, analytics-focused experiencePartnership marketing and integrated marketing knowledgeMarketing strategy and execution across email, direct mail, and web channelsUnderstanding of or prior experience in credit card or travel industry loyalty programsStrong analytical skillsStrong written and verbal communicationPlanning and organization skillsAbility to collaborate, gain alignment cross-functionally and manage conflictsAbility to manage conflictsMust be legally authorized to work in the United States for any employer without sponsorshipSuccessful completion of interview required to meet job qualificationReliable, punctual attendance is an essential function of the position

What will help you propel from the pack (Preferred Qualifications):

Master’s degree in Business Administration, Marketing, Finance, Marketing Systems or equivalentPrior experience in credit card or travel industry loyalty programsInnovation and continuous improvement skillsResults-oriented mindsetBilingual skills English/Spanish or English/Portuguese a plus