Company description Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 108,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production. Publicis Groupe has transformed its business model and its organizational structure to put its clients at the centre and to facilitate access to all its services in a fluid, modular way. Today, Publicis Groupe is organized across 4 Solutions Hubs - Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health- for easier connectivity and integration, fostering collaboration throughout the Groupe; while Epsilon at the core will fuel the Groupe’s entire operations to deliver personalized experiences at scale. As a Connecting Company for the Connected Age, Publicis Groupe is able to deliver winning solutions for clients through the Power of One - driven by a common purpose, a powerful spirit, shared behaviours, great character and a relentless focus on our clients. Helping Our Clients Unlock Growth in the Platform World “Publicis exists to help our clients unlock growth. Through the Power of One, we are seamlessly connected to partner with our clients so that they can Unlock Growth in the Platform World.” - Arthur Sadoun, Chairman and CEO, Publicis Groupe. Opportunity Publicis Groupe is searching for a talented individual to join the team and our bespoke agency for a globally recognized company known for its iconic brands across Snacking, Petcare and Food & Nutrition across our network and around the globe. This is a unique opportunity to partner with iconic brands on their marketing transformation journey. You will help enable the client to future-proof their business, whilst also being part of a Power of One model that integrates media, production, data & tech, social, influencer and commerce to create end-to-end PESO experiences. The global team will consist of individuals from over 70+ markets, all operating with the same vision: To build a better today, for tomorrow. Overview The Programmatic Sr. Analyst owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Sr. Analyst to independently generate strategic insights for the campaigns in their portfolio and implement campaigns with the support of Analysts. Sr. Analysts train Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication. The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Responsibilities Plan, execute, manage, and optimize programmatic media campaigns for agency clients (e.g. auction/exchange based performance media, Display, Mobile or Video audience-based buying, remarketing campaigns, Facebook, Twitter, Instagram, Pinterest or LinkedIn promotions) independently Effectively communicate digital strategies, rational, and proposals for current and new clients Show diligence, attention to detail and dedication to Starcom’s standard methodologies across the entire digital campaign life-cycle Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns Assist in the development of client-facing campaign performance reports including data quality and insight development Contribute to the assessment of inventory availability and the formulation of proposals for new client opportunities Manage the delivery of creative assets, insertion orders, campaign artifacts and all relevant campaign documentation in preparation for campaign launch Traffic campaign tags into Demand Side Platforms (DSPs), Social API technology, or other ad technology environments Oversee the campaign QA process to ensure accurate campaign implementation, pacing and performance Provide weekly and monthly auditing reports to agency stakeholders & actualize bill/pay systems when applicable Develop a rapport with the broader Starcom digital Activation, Strategy and Analytics teams Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance Actively engage with Analysts by coaching, managing, and educating them on new technologies, digital advertising principals and client services skills Work with technology partners in order to secure support for daily campaign management and implementation questions Qualifications Bachelor’s degree or higher preferred, preferably in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent 1+ years of directly related experience preferably in programmatic media Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, TTD, AOP, AAP and Facebook and Twitter APIs Understanding of traditional and interactive media planning elements Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting Strong analytics, organizational, and communication skills Strong project management skills Proficiency in Microsoft Office Suite with intermediate to advanced understanding of Excel Additional information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include: Paid Family Care for parents and caregivers for 12 weeks or more Monetary assistance and support for Adoption, Surrogacy and Fertility Monetary assistance and support for pet adoption Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance Tuition Assistance Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more Matching Gifts programs Flexible working arrangements 'Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility) Business Resource Groups that support multiple affinities and alliances The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. Compensation Range: $64,000 - $90,62 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/8/2025. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. #LI-RO1