Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
We are the now and the next. The power behind the people building the future. We are born from the spirit of innovation. We are created from the idea that people around the world want more, need more, deserve more. We are the home of the global digital revolution. We are CNN.
To see what it’s like to work at CNN, follow @WBDLife on Instagram and X!
CNN is seeking a Senior Analyst, New Product Analytics to join our Growth Analytics team. This role will balance delivering actionable insights that drive marketing strategy for our core Growth business and also serve as a partner and lead for the New Products vertical at CNN. The ideal candidate combines strong technical skills with a strategic mindset, who is strong at managing priorities, and thrives in a fast-paced, data-driven environment.
The Daily
The Senior Analyst, New Product Analytics will:
Serve as the key analytics partner for the upcoming launch of our Weather app and future New Products.Analyze paid and organic marketing campaigns to optimize acquisition, engagement, and retention.Lead the analytics roadmap for zero-to-one product initiatives coming out of the New Products mission at CNN.Build and maintain dashboards and reporting frameworks to track KPIs and provide actionable insights.Partner with Growth, Marketing, Product, and Strategy teams to design and evaluate A/B tests and other experiments.Conduct deep-dive analyses to identify trends, uncover growth opportunities, and inform marketing and product strategies.Present findings and recommendations to stakeholders in a clear, compelling manner.Collaborate with data engineering and platform teams to ensure data accuracy and scalability of analytics solutions.The Essentials
3+ years of experience in analytics, preferably in marketing, growth, or digital media.Strong proficiency in SQL for querying and analyzing large datasets.Experience with data visualization and dashboarding tools such as Looker and TableauFamiliarity with marketing and product analytics concepts such as attribution, funnel, LTV, and cohort analysis.A proven track record of providing actionable insights that drive business impact in the form of revenue or profit.Key Contributors to Success
Logical mindset capable of making appropriate trade-offs between speed and analytical depth without sacrificing qualityStrong interpersonal skills with the ability to influence and collaborate across teams.Ability to deliver on multiple projects and meet tight deadlines.Comfortable communicating with diverse audiences and translating data into strategic recommendations.A self-starter passionate about using data to drive decisions.Nice-to-Haves
Experience doing analytics for a zero-to-one product.Exposure and working knowledge of MMM (Media Mix Modeling).Experience with statistical programming languages (Python, R).Knowledge of A/B testing methodologies and experimental design.Exposure to digital subscription businesses or media industry.Degree in a quantitative field (Math, Statistics, Economics, Computer Science, etc.).How We Get Things Done…
This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.
In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $87,500.00 - $162,500.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.