Senior Analyst, Marketing Analytics Overview The Senior Analyst, Marketing Analytics will collaborate with senior marketing leaders to deliver strategic dashboards, ad-hoc analyses, and actionable performance insights that enable data-driven decision-making. This role focuses on measuring and optimizing marketing effectiveness across campaigns—including promotions, email, direct mail, and paid media. By leveraging consumer behavior data and key performance metrics, the analyst will design and manage analytics solutions that maximize marketing ROI. This position is integral to supporting growth initiatives across North America and international markets, driving brand awareness, customer loyalty, and revenue acceleration. Key Responsibilities + Develop and continuously improve end-to-end reporting on leads, customer profiles, bookings, web traffic, and multi-channel campaigns to support Marketing, Sales, Revenue, Executives, and Partners. + Use advanced database skills to structure, query, and analyze large, complex datasets, delivering insights that inform marketing strategies. + Connect disparate data sources to uncover meaningful patterns and guide strategic decisions in ambiguous situations. + Ensure data quality, consistency, and accessibility across all measurement platforms for real-time decision-making. + Design and optimize executive-level Tableau dashboards using advanced features (calculated fields, LOD expressions, parameters) for dynamic, scalable reporting. + Conduct audience segmentation and cross-channel performance analysis to refine targeting and improve ROI. + Collaborate cross-functionally to evolve reporting frameworks and develop scalable analytics solutions for complex business challenges. + Support quarterly and annual planning through scenario modeling, demand forecasting, and strategic investment recommendations. + Champion analytics best practices by creating clear, insight-driven presentations, automating KPI tracking, leading performance reviews, and aligning stakeholders. + Perform other related duties as assigned. Qualifications + Education: Bachelor’s degree in Data Analytics, Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or a related field. + Experience: + Minimum 3 years in analytical or quantitative roles involving business or marketing analytics. + Proven experience designing data visualizations and reporting solutions using Tableau or similar BI tools. + Familiarity with ETL processes and complex datasets preferred. + Experience in travel or hospitality is a plus. Skills & Competencies + Advanced proficiency in SQL, Tableau, and Excel. + Experience with Adobe Analytics preferred. + Knowledge of R and/or Python is a plus. + Ability to develop automated tools and analytics solutions. + Strong written and verbal communication skills for effective stakeholder collaboration. + Ability to manage multiple priorities in a fast-paced environment. + Self-motivated, detail-oriented, and delivery-focused. + Passion for leveraging data to solve complex business problems and drive impactful solutions. Experience Level: Expert Job Type & Location This is a Permanent position based out of Miami, FL. Pay and Benefits The pay range for this position is $38.00 - $43.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a fully onsite position in Miami,FL. Application Deadline This position is anticipated to close on Dec 10, 2025. About Aston Carter: Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.