**What You’ll Do** You will own the product strategy and roadmap for Converse’s digital commerce platforms, including **WeChat Mini Program, Tmall, JD, and Douyin** . You’ll work cross-functionally with designers, developers, business stakeholders, and external vendors to deliver seamless, consumer-first digital experiences that drive business growth. **Key Responsibilities** **Product Strategy & Planning** + Define and own the **product roadmap** for Converse’s e-commerce platforms. + Conduct **user research** and **competitor analysis** to inform product planning and optimize the user journey. + Align product initiatives with **business goals** and **consumer needs** . **Experience Design & Execution** + Collaborate closely with **UX/UI designers** to craft intuitive, mobile-first shopping experiences. + Lead **end-to-end product execution** , from concept through launch. + Ensure timely delivery and high-quality outcomes across all digital touchpoints. **Data & Optimization** + Define and track **key performance indicators (KPIs)** to measure product success. + Analyze product performance and **consumer behavior** to **iterate and optimize** the user experience. **Stakeholder & Vendor Management** + Communicate **product strategy, priorities, and progress** clearly with cross-functional teams. + Manage **external vendors and development agencies** , ensuring alignment with product vision and timelines. + Collaborate and negotiate with stakeholders across business, marketing, operations, and tech to balance business and user needs. **Market Awareness** + Stay informed on **digital commerce trends** , platform capabilities, and innovations within the China market. **Who You Are** + 5+ years of experience in **digital product management** , preferably in **e-commerce or mobile-first platforms** . + Proven experience managing **China digital ecosystems** (WeChat, Tmall, JD, Douyin). + Strong understanding of **consumer behavior** , **user journey design** , and **business strategy** in digital commerce. + Skilled in **roadmap planning** and **prioritization frameworks** . + Experience conducting **user and market research** to inform product decisions. + Strong analytical skills with the ability to **define KPIs** , interpret data, and drive decisions. + Excellent **communication and stakeholder management** skills. + Experience working with **UX/UI teams** and **external vendors** . + Proficient in **English** at a working professional level NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, or disability. NIKE is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call +1 503-671-4156 and let us know the nature of your request, your location and your contact information.