Marketplace Seller Acquisition Lead (C4)

Location

Ansty store support centre or London store support centre

In a nutshell

The Seller Acquisition Lead is responsible for attracting, evaluating, and onboarding high‑quality third‑party sellers that enhance customer choice, strengthen category growth and improve Marketplace performance. They will develop and execute an acquisition strategy that brings in the right sellers, delivers friction‑free onboarding, and aligns with the wider marketplace strategy.

What I am accountable for 

Identify and target high‑potential sellers aligned to growth categories and Marketplace objectives.  Develop and pitch compelling outreach campaigns and value propositions that attract sellers to the platform. Assess seller suitability through commercial, operational and compliance evaluations to ensure high-quality onboarding. Coordinate cross‑functional onboarding processes, ensuring sellers progress smoothly from contract to go‑live. Implement scalable tools, processes and documentation that simplify seller activation and reduce onboarding friction. Produce regular performance reports outlining acquisition pipeline health, channel performance and seller conversion metrics. Recommend improvements to acquisition strategy based on data insights, market trends and seller feedback. Manage relationships with external acquisition partners and internal stakeholders to accelerate growth. Review and iterate the seller onboarding journey to continually improve seller experience and reduce time‑to‑activation.  Analyse market trends and competitor activity to inform business development strategy.  Communicate regularly with internal and external stakeholders to ensure alignment and progress.  Own and maintain all materials to support seller acquisition.

Key Performance Measures:

Number and quality of new sellers/partners onboarded Revenue and GMV (Gross Merchandise Value) generated from new business Seller and partner pipeline conversion rates and time-to-sign Seller and partner satisfaction and retention rates Contribution to overall marketplace growth targets Range coverage in target categories Team satisfaction survey scores

What I need to know 

List the skills, qualifications and experience the job-holder should have, and whether they are essential or desirable.  Essential

Proven experience in business development, sales, or partner acquisition roles within ecommerce, retail, or digital marketplaces Strong understanding of digital retail, third‑party seller models and online category dynamics. Knowledge of ecommerce platforms, seller ecosystems, and marketplace dynamics Strong commercial acumen and negotiation skills. Ability to manage multiple projects and priorities in a fast-paced environment.  Ability to interpret data to identify opportunities and make commercial decisions. Excellent communication and stakeholder‑management skills. Proven experience influencing cross‑functional teams to deliver business outcomes

Desirable 

Experience in seller acquisition, new business development or seller onboarding roles within a Retail Marketplace environment. Knowledge of regulatory frameworks relevant to eCommerce sellers (product safety, VAT, compliance). Familiarity with CRM tools, seller‑management platforms or workflow tools. Experience working with external acquisition partners and channel managers

What I need to show

Our Valued Behaviours are our common DNA that every colleague should live by and provide the benchmark for how we deliver our goals/individual contribution, and how we relate to other colleagues in the organisation.

Own it Deliver a wide range of tasks, and take ownership for solving problems that you identify Actively share your thoughts and are prepared to challenge others in a positive way Use business context and other information sources to make decisions  Regularly review your goals with your line manager Make it better  Open minded and try new ways of doing things, making things simpler where possible  Adaptable and respond positively when circumstances change  Show curiosity about the business beyond your immediate role Seek feedback from those you work with and understand your strengths and development areas Provide regular fair and accurate feedback to others  Be human  Ask questions to understand where others are coming from. Show care and respect for how others are feeling and provide support to those around you Listen and ask questions about the needs and motivations of others to build effective relationships Regularly gather customer feedback and use this insight to continuously improve the customer experience

 Support we will provide

Access to training and development, including online learning, mentoring, and industry events.  Regular feedback and personal development planning.  Tools and resources to enable success in the role.

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