**We help the world run better** At SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging – but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. **NOTE:** You must be able to work at least 3 days a week in an SAP office in the Mid-Atlantic; preferrably D.C. or Reston, VA (no relocation offered) **What you’ll do** SAP America, Inc. seeks a Campaign Manager, U.S. Public Services with a strong background in public sector marketing. This person will be responsible for building integrated and industry-specific marketing and campaign strategy aligned to performance targets, working cross functionally with stakeholders to achieve alignment and buy-in on marketing plans, monitoring and analyzing creation and conversion of leads into the marketing and funnel, and developing content that compels customers and prospects and positions SAP’s unique value in the market **Expectations and Tasks:  ** Working as marketing specialist in support of the US Public Services marketing team, you will have the power to make a real impact. Responsibilities include: + Marketing Strategy Development: Develop public sector integrated campaign strategies that align to GTM priorities and performance targets + End-to-End Campaign Execution: Management of campaigns across various channels with strong attention to detail and collaboration of core stakeholder groups throughout the campaign lifecycle + Cross Functional Collaboration: Working toward shared outcomes with sales, partners, SMEs, Line-of-Business teams, and more + Budget Optimization: Optimize use of funds allocated to maximize pipeline generation and ROI + Global Program Collaboration: Work with Global Marketing to drive local executions and outcomes + Stakeholder Representation: Represent marketing priorities and plans with internal stakeholders + Pipeline Impact Measurement: Work with Market Unit Demand Management Lead to represent partner marketing impact in pipeline reporting + QBR Collaboration: Support and participate in Quarterly Business Reviews within the patches you support + KPI Accountability: Share joint accountability for Market Unit marketing key performance indicator **What you bring** + 8 years of professional experience in marketing and demand generation; 5 years in public sector marketing experience required + Industry experience to include enterprise software and/or SaaS industry + Field marketing, channel marketing, ABM or demand generation + Experience managing marketing budget and achieving measurable ROI targets + Strong analytical skills with experience in pipeline attribution and marketing performance measurement + Excellent project management abilities with experience managing multiple stakeholder relationships simultaneously + Deep understanding of B2B SaaS marketing strategies + Outstanding communication skills with ability to interact at peer level with regional and global marketing colleagues + Experience with global marketing campaign localization and adaptatio **Education** + Bachelor's degree in Marketing, Business Administration, or related field + Marketing and program management certifications are nice to have **Meet your team** The Americas Marketing team works in close collaboration with the regional Americas Go-To-Market organization with the goals of building awareness for SAP solutions across the region and driving pipeline creation and accelerating business outcomes. Within the Americas team, you will work on the Public Services Market Unit marketing team – a team of savvy, innovative, and results-driven marketers who know the public sector landscape and how to build and execute winning marketing strategies. We work hard, collaborate obsessively, and take pride in delivering tailored, memorable experiences for public sector customers **Bring out your best** SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. **We win with inclusion** SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world. SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com. For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program (https://one.int.sap/me@sap/jobs\_and\_hiring/employee\_referral/region/0000/lang/en) , according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training. Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. **Compensation Range Transparency** : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 127100 - 216000(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits (https://www.sapnorthamericabenefits.com/en/public/welcome) . **AI Usage in the Recruitment Process** For information on the responsible use of AI in our recruitment process, please refer to our Guidelines for Ethical Usage of AI in the Recruiting Process (https://jobs.sap.com/content/Ethical\_usage\_of\_AI\_in\_the\_recruiting\_process/?locale=en\_US) . Please note that any violation of these guidelines may result in disqualification from the hiring process. Requisition ID: 433637 | Work Area: Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid