**_Please note: This role is not eligible for immigration Work Visa sponsorship, either currently or in the future._** **Position Overview** We are seeking a dynamic Salesforce & Marketing Cloud Administrator to optimize our CRM and marketing automation platforms. This role ensures seamless integration, data integrity, and compliance within a regulated financial services environment. You will collaborate cross-functionally to deliver personalized customer experiences, enhance operational efficiency, and support strategic marketing initiatives. **Key Responsibilities** **Salesforce Administration** + Configure and maintain Salesforce org, including custom objects, fields, workflows, validation rules, and page layouts. + Manage user roles, profiles, permissions, and security settings. + Develop and maintain reports and dashboards for actionable business insights. + Ensure data quality through regular audits and deduplication processes. + Implement automation using Flow and other declarative tools. + Collaborate with stakeholders to gather requirements and deliver scalable solutions. + Oversee Experience Cloud portals, ensuring optimal user experience and security. **Marketing Cloud Administration** + Configure and maintain Marketing Cloud components including Email Studio, Journey Builder, Automation Studio, and Contact Builder. + Create and optimize email campaigns, journeys, and automations using Journey Builder and Automation Studio. + Build and optimize customer journeys, triggered sends, and audience segmentation strategies. + Ensure seamless integration between Salesforce CRM and Marketing Cloud. + Maintain data hygiene, synchronization, and compliance with financial data privacy regulations (DOL, ERISA, SEC, FINRA, GDPR). + Monitor Marketing Cloud performance, including campaign metrics, automations, and subscriber engagement. + Provide actionable insights to improve targeting and personalization. + Partner with legal and compliance teams to review and approve campaign content and data usage. + Ensure compliance with CAN-SPAM, GDPR, and other data privacy regulations. + Perform quality assurance checks, testing, and rendering validation before sending. **Compliance & Governance** + Ensure adherence to industry regulations including ERISA, SEC, FINRA, and GDPR. + Maintain audit trails for all CRM and marketing activities. + Collaborate with compliance teams to implement secure data handling and encryption protocols. **Qualifications** + Bachelor’s degree in Marketing, Information Systems, or related field. + Salesforce Certified Administrator (required); Advanced Admin or Platform App Builder preferred. + Salesforce Marketing Cloud Email Specialist or Marketing Cloud Administrator certification strongly preferred. + 3+ years of experience in Salesforce administration and Marketing Cloud in a regulated industry. + Proficiency in SQL, AMPscript, and HTML/CSS for email development. + Strong understanding of CRM data models, marketing automation, and customer lifecycle management. + Knowledge of email compliance and data governance best practices (CAN-SPAM, GDPR). + Excellent problem-solving skills and ability to manage multiple projects simultaneously. + Strong communication and collaboration skills to work cross-functionally with marketing, compliance, and IT teams. **Preferred Skills & Certifications** + Salesforce Marketing Cloud Engagement Administrator. + Salesforce Marketing Cloud Email Specialist. + Salesforce Certified Data Architect (optional but beneficial). + Experience with Journey Builder personalization and Einstein AI features. + Project management experience (Agile or similar).