By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice (https://jobs.takeda.com/privacynotice) and Terms of Use (https://www.takeda.com/terms-and-conditions/) . I further attest that all information I submit in my employment application is true to the best of my knowledge. **Job Description** **The Future Begins Here** At Takeda, we are leading digital evolution and global transformation. By building innovative solutions and future-ready capabilities, we are meeting the need of patients, our people, and the planet. Bengaluru, the city, which is India’s epicenter of Innovation, has been selected to be home to Takeda’s recently launched Innovation Capability Center. We invite you to join our digital transformation journey. In this role, you will have the opportunity to boost your skills and become the heart of an innovative engine that is contributing to global impact and improvement. **At Takeda’s ICC we Unite in Diversity** Takeda is committed to creating an inclusive and collaborative workplace, where individuals are recognized for their backgrounds and abilities they bring to our company. We are continuously improving our collaborators journey in Takeda, and we welcome applications from all qualified candidates. Here, you will feel welcomed, respected, and valued as an important contributor to our diverse team. **Role Summary** Marketing Cloud Personalization (MCP) Specialist with strong expertise in delivering personalized, data-driven customer experiences across digital channels. Experienced in configuring and managing MCP data, user attributes, behavioral tracking, and recommendation strategies to enable real-time personalization. Skilled in integrating MCP with Salesforce Marketing Cloud, leveraging catalog management, ETL feeds, and Einstein Recipe. Designing personalized Web Campaigns using Einstein recipes, rules-based logic, and audience segmentation. **Key Responsibilities:** **Personalization Strategy & Execution** + Design, configure, and execute real-time personalization strategies across web channels using Marketing Cloud Personalization (MCP). + Translate business and marketing requirements into scalable personalization use cases and experiences. **Data Modeling & Integration** + Configure user attributes, events, and catalog data within MCP to enable accurate customer profiling and behavioral tracking. + Integrate MCP with Salesforce Marketing Cloud, Data Cloud, and external data sources through feeds, APIs, and ETL processes. **Catalog & Recommendation Management** + Manage and optimize product/content catalogs to support Einstein recommendations and rules-based personalization. **Audience Segmentation & Targeting** + Build and maintain dynamic segments based on real-time behavioral data. + Enable cross-channel activation of personalized audiences in journeys and campaigns. **Stakeholder Collaboration** + Partner with Marketing, Product, Analytics, and Technology teams to align personalization initiatives with business objectives. **Reporting & Performance Measurement** + Provide regular reports and insights on personalization effectiveness, audience behavior, and campaign impact. + Track KPIs such as engagement lift, conversion rates, and recommendation performance. **Qualifications & Skills:** **Education** + Bachelor’s degree in IT or related field (or equivalent experience). **Experience** + 6+ years in Experience in Salesforce Marketing Cloud. 4+ years of experience in Marketing Cloud Personalization + Familiarity with Data cloud concepts and Integration. **Skills** + Excellent communication and stakeholder management abilities. + Process improvement mindset; experience with Agile Methodologies is a plus. **WHAT TAKEDA ICC INDIA CAN OFFER YOU:** + Takeda is certified as a Top Employer, not only in India, but also globally. No investment we make pays greater dividends than taking good care of our people. + At Takeda, you take the lead on building and shaping your own career. + Joining the ICC in Bengaluru will give you access to high-end technology, continuous training and a diverse and inclusive network of colleagues who will support your career growth. **BENEFITS:** + It is our priority to provide competitive compensation and a benefit package that bridges your personal life with your professional career. Amongst our benefits are: + Competitive Salary + Performance Annual Bonus + Flexible work environment, including hybrid working + Comprehensive Healthcare Insurance Plans for self, spouse, and children + Group Term Life Insurance and Group Accident Insurance programs + Health & Wellness programs including annual health screening, weekly health sessions for employees. + Employee Assistance Program + 5 days of leave every year for Voluntary Service in additional to Humanitarian Leaves + Broad Variety of learning platforms + Diversity, Equity, and Inclusion Programs + No Meeting Days + Reimbursements – Home Internet & Mobile Phone + Employee Referral Program + Leaves – Paternity Leave (4 Weeks), Maternity Leave (up to 26 weeks), Bereavement Leave (5 days) **ABOUT ICC IN TAKEDA:** + Takeda is leading a digital revolution. We’re not just transforming our company; we’re improving the lives of millions of patients who rely on our medicines every day. + As an organization, we are committed to our cloud-driven business transformation and believe the ICCs are the catalysts of change for our global organization. \#Li-Hybrid **Locations** IND - Bengaluru **Worker Type** Employee **Worker Sub-Type** Regular **Time Type** Full time