Designation: Sales Officer/ Executive Reports to: Area Sales Manager **Job Description:** Custodian of Nestle business in the assigned territory • Ensure product availability at all relevant channels • Solely responsible for planning & achieving monthly/ yearly target • Maintain and enhance trade relations • In charge of distribution set up and secondary sales force set up • Network with other functions for achieving overall sales objective and extends support through secondary sales set up for implementation of all activities. • Implement all activations (Trade / Consumer) & merchandising (Visibility) programs. • Facilitate timely and quality feedback for all activities as per guidelines • Overall accountable for all operational programs in the assigned area. **Market Working** • Set monthly, quarterly and yearly target for each Distributor for your region • Achievement & monitor progress of Redistribution value and volume targets • Ensure product availability at all relevant channels through the distributor’s sales force per Company guideline • Ensure continuous development of the assigned area and addition of new outlets. **Distributor Handling** • Ensure compliance of Distributors with their respective roles & responsibilities • Manage and develop individual distributor in an active and profitable manner • Ensure the proper and correct execution of sales, discount and trading terms determined by the company • Monitor and minimize the level of Bad goods returns • Ensure distributor’s efficient and effective support for the market coverage • Monitor Distributor’s overhead expenses & profitability (ROI) • Track on delivery from Distributor to consumers. • Develop strong business relationship with distributors, trade and key account in their territories **Control, Training and Communication** • Conduct performance evaluation of Secondary Sales Force. • Accurate and timely reports on Market intelligence: competitor’s activity, price changes and promotional support.