Job Description and Core Responsibilities:

Sales Marketing

· Develop and execute the annual Sales Marketing plan specifically for Casa Boho to drive revenue and brand awareness

· Take full ownership of the restaurant's revenue targets, focusing on daily covers, average checks, and event sales

Position Casa Boho as Phuket’s leading Latin American dining and lifestyle destination through creative storytelling and premium experiences

· Conduct regular competitive analysis of Phuket’s beach clubs and restaurants to stay ahead in pricing, trends, and concepts

· Provide regular updates and performance reports to the Director of FB Operations and General Manager

Social Media Management :

Working in partnership with the Digital Marketing Manager, createscompelling social media content calendarsforchannels such as Facebook, Instagram, Linkedin, Wechat, Weibo, Twitter and so on. Gainsapproval, schedules and publishesResponsible for monitoring of all social media channel comments, messages, tagged posts etc and for producing the monthly performance report using approved analytics tools within mutually agreed deadlines.

ContentManagement:

Working in partnership with the Digital Marketing Manager, manages and maintains content on: hotel websites, Tripadvisor, OTA’s, holiday check, metasearch engines, and other relevant sites to ensure the right content and pictures are displayed.Provides detailed brief to external copywriter and translator for content creation as requiredEnsures content on brand and independent websites is refreshed, managed and maintained seamlessly in all required languages, as guided by the management and business needs.

Media / Influencer / KOL Marketing :

Works with the Director of Marketing Communications to ensure maximum exposure is obtained for the resort and all facilities, outlets, activities, functions, promotions and programs etcDevelops and maintains active contacts with influencers/media/KOL’s and evaluates all media solicitations and opportunities for the hotel in line with marketing strategy and advertising needsObtains initial approval of influencer/media/KOL campaign proposals from the Director of Sales and Marketing and General Manager

Coordinates and handles all media accommodation requests and is responsible for the internal arrangements for media, influencers, bloggers and KOL’s on assignment at the hotel

Monitors all current sentiment and public statements concerning the hotel in online channels and foreign and local mediaAssists in supervising the compilation of digital clippings for circulation on digital and social media channels. After circulation, shares with all heads of department and files accordingly

Answers all press inquiries, ensuring only relevant and accurate information isreleased to the press.

Photography / Videography:

Responsible for managing all onsite and destination photography and videography assignments under the guidance of the Director of Sales and Marketing

Coordinates and makes arrangement for photography of new department Heads or Leadership Committee members for press releases purposes.

Hotel Advertising and Collateral:

In partnership with the Marketing Communications Executive and Assistant Marketing Communications Manager, uses written and presentation skills to assist with the creation of a wide range of resort collateral, communications and promotional materialsEnsures all hotel advertising and collateral are of consistent high standards, and that they comply with Hyatt International’s brand standards. (i.e. FB newsletters, promotional flyers and posters, photography of food and festive shots etc).

Presswire :

Working in partnership with the Director of Marketing Communications, is responsible for creating compelling press release content and distribution to key markets in multiple languages

Co-ordinates with external copywriter and translator, providing detailed brief for each press release as required.

Co-promotions:

Recommends, develops and executes proposals and below the line sales promotions, with external partners such as credit card companies, banks, airlines, etc. to support the advertising and sales campaigns.

Customer Service:

Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily

Provides excellent service to external customers, as well as internal customers in other departments

Maintains positive guest and colleague interactions with good working relationships.

Marketing:

Assists where necessary the Director of Marketing Communications in all areas related to resort marketing activitiesMaximizes use of the targeted market information including customer profile, behavior, and yield for the planning and evaluation of marketing communications

Establishes and develops good community contacts among government, businesses, associations, etc. and represent the hotel at public functions. To support ad-hoc events and or projects in the community

Maintains a perpetual analysis of competitor’s marketing and communication activities. Has a thorough knowledge of competitive marketing, business strategies and of competitive cities and destinations outside the hotel’s location for specific leisure segments

Prepares and submits the monthly marketing activity report in a timely manner.

Financial:

Assists with establishing annual marketing communications budgets, including above the line advertising, public relations, sales promotions and publicity that will form part of the hotel’s business plan

Maintains complete records of all media and purchase agreements, contracts and quotes for the hotel and keeps up to date records of marketing expenditures, future commitments and remaining budget for the year

Assists in managing costs based on key performance indicators

Ensures that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information

Is aware of community, business, political and social factors that may affect the hotel’s financial performance.

Operational:

Closely works together with other departments to assess and support their internal and external communications needs.

Provides assistance to hotel personnel in writing speeches, preparing letters and drafting articles that are to be made public, working with external copywriter and translator as necessary.

Arranges hotel tours as directed by the Sales and Marketing Department and other departments.

Supports staffing needs in other divisions based on the hotel priorities and anticipated Business levels.

Assists Front Office with welcoming and escorting guests upon arrival or bidding farewell upon departure or any other duty requested of you by Front Office Management.

General:

Understands and strictly adheres to the Rules Regulations established in the Associate Handbook and the Hotel’s policy on Fire, Hygiene, Health and SafetyReports for duty punctually wearing the correct uniform and name badge at all timesMaintains a high standard of personal appearance and hygiene at all timesMaintains a good rapport and working relationship with associates in the department and colleagues in all other departmentsAttends and contributes to all associate meetings, departmental and hotel trainings scheduled and other related activitiesFully supports the departmental training function in the department assignedUndertakes any reasonable tasks and secondary duties as assigned by the Cluster Director of Marketing CommunicationsProjects at all times a positive and motivated attitude and exercises self-controlHas a complete understanding of the Income Audit Section in the Operations Manual and Policies ProceduresProvides a courteous and professional service at all timesAttends all meetings as required by Hotel Management.

Job Description and Core Responsibilities:

Sales Marketing

· Develop and execute the annual Sales Marketing plan specifically for Casa Boho to drive revenue and brand awareness

· Take full ownership of the restaurant's revenue targets, focusing on daily covers, average checks, and event sales

Position Casa Boho as Phuket’s leading Latin American dining and lifestyle destination through creative storytelling and premium experiences

· Conduct regular competitive analysis of Phuket’s beach clubs and restaurants to stay ahead in pricing, trends, and concepts

· Provide regular updates and performance reports to the Director of FB Operations and General Manager

Social Media Management :

Working in partnership with the Digital Marketing Manager, createscompelling social media content calendarsforchannels such as Facebook, Instagram, Linkedin, Wechat, Weibo, Twitter and so on. Gainsapproval, schedules and publishesResponsible for monitoring of all social media channel comments, messages, tagged posts etc and for producing the monthly performance report using approved analytics tools within mutually agreed deadlines.

ContentManagement:

Working in partnership with the Digital Marketing Manager, manages and maintains content on: hotel websites, Tripadvisor, OTA’s, holiday check, metasearch engines, and other relevant sites to ensure the right content and pictures are displayed.Provides detailed brief to external copywriter and translator for content creation as requiredEnsures content on brand and independent websites is refreshed, managed and maintained seamlessly in all required languages, as guided by the management and business needs.

Media / Influencer / KOL Marketing :

Works with the Director of Marketing Communications to ensure maximum exposure is obtained for the resort and all facilities, outlets, activities, functions, promotions and programs etcDevelops and maintains active contacts with influencers/media/KOL’s and evaluates all media solicitations and opportunities for the hotel in line with marketing strategy and advertising needsObtains initial approval of influencer/media/KOL campaign proposals from the Director of Sales and Marketing and General Manager

Coordinates and handles all media accommodation requests and is responsible for the internal arrangements for media, influencers, bloggers and KOL’s on assignment at the hotel

Monitors all current sentiment and public statements concerning the hotel in online channels and foreign and local mediaAssists in supervising the compilation of digital clippings for circulation on digital and social media channels. After circulation, shares with all heads of department and files accordingly

Answers all press inquiries, ensuring only relevant and accurate information isreleased to the press.

Photography / Videography:

Responsible for managing all onsite and destination photography and videography assignments under the guidance of the Director of Sales and Marketing

Coordinates and makes arrangement for photography of new department Heads or Leadership Committee members for press releases purposes.

Hotel Advertising and Collateral:

In partnership with the Marketing Communications Executive and Assistant Marketing Communications Manager, uses written and presentation skills to assist with the creation of a wide range of resort collateral, communications and promotional materialsEnsures all hotel advertising and collateral are of consistent high standards, and that they comply with Hyatt International’s brand standards. (i.e. FB newsletters, promotional flyers and posters, photography of food and festive shots etc).

Presswire :

Working in partnership with the Director of Marketing Communications, is responsible for creating compelling press release content and distribution to key markets in multiple languages

Co-ordinates with external copywriter and translator, providing detailed brief for each press release as required.

Co-promotions:

Recommends, develops and executes proposals and below the line sales promotions, with external partners such as credit card companies, banks, airlines, etc. to support the advertising and sales campaigns.

Customer Service:

Handles all guest and internal customer complaints and inquiries in a courteous and efficient manner, following through to ensure problems are resolved satisfactorily

Provides excellent service to external customers, as well as internal customers in other departments

Maintains positive guest and colleague interactions with good working relationships.

Marketing:

Assists where necessary the Director of Marketing Communications in all areas related to resort marketing activitiesMaximizes use of the targeted market information including customer profile, behavior, and yield for the planning and evaluation of marketing communications

Establishes and develops good community contacts among government, businesses, associations, etc. and represent the hotel at public functions. To support ad-hoc events and or projects in the community

Maintains a perpetual analysis of competitor’s marketing and communication activities. Has a thorough knowledge of competitive marketing, business strategies and of competitive cities and destinations outside the hotel’s location for specific leisure segments

Prepares and submits the monthly marketing activity report in a timely manner.

Financial:

Assists with establishing annual marketing communications budgets, including above the line advertising, public relations, sales promotions and publicity that will form part of the hotel’s business plan

Maintains complete records of all media and purchase agreements, contracts and quotes for the hotel and keeps up to date records of marketing expenditures, future commitments and remaining budget for the year

Assists in managing costs based on key performance indicators

Ensures that all hotel, company and local rules, policies and regulations relating to financial record keeping, money handling and licensing are adhered to, including the timely and accurate reporting of financial information

Is aware of community, business, political and social factors that may affect the hotel’s financial performance.

Operational:

Closely works together with other departments to assess and support their internal and external communications needs.

Provides assistance to hotel personnel in writing speeches, preparing letters and drafting articles that are to be made public, working with external copywriter and translator as necessary.

Arranges hotel tours as directed by the Sales and Marketing Department and other departments.

Supports staffing needs in other divisions based on the hotel priorities and anticipated Business levels.

Assists Front Office with welcoming and escorting guests upon arrival or bidding farewell upon departure or any other duty requested of you by Front Office Management.

General:

Understands and strictly adheres to the Rules Regulations established in the Associate Handbook and the Hotel’s policy on Fire, Hygiene, Health and SafetyReports for duty punctually wearing the correct uniform and name badge at all timesMaintains a high standard of personal appearance and hygiene at all timesMaintains a good rapport and working relationship with associates in the department and colleagues in all other departmentsAttends and contributes to all associate meetings, departmental and hotel trainings scheduled and other related activitiesFully supports the departmental training function in the department assignedUndertakes any reasonable tasks and secondary duties as assigned by the Cluster Director of Marketing CommunicationsProjects at all times a positive and motivated attitude and exercises self-controlHas a complete understanding of the Income Audit Section in the Operations Manual and Policies ProceduresProvides a courteous and professional service at all timesAttends all meetings as required by Hotel Management.