Company Description

Refreshingly understated, contemporary and simple. Whether you want a leisurely family break or romantic escape, AVANI hotels and resorts provide the right space for relaxed and inspired comfort. Discerning service, relaxed dining and engaging recreation facilities for all guests are a given.

Job Description

KEY RESPONSIBILITIES

Develop and execute the annual Sales & Marketing plan in line with resort goals and brand positioning.

Identify and penetrate target markets including leisure, corporate, MICE, FIT, and consortia.

Manage sales team performance, setting KPIs aligned with revenue and market share growth.

Forge and manage relationships with key travel trade partners, OTAs, DMCs, and luxury travel advisors.

Oversee all aspects of the Groups & Events segment, ensuring seamless coordination from lead generation to event execution.

Collaborate with F&B, Operations, and Events teams to ensure high standards and guest satisfaction.

Drive MICE revenue by targeting conferences, weddings, retreats, and incentives business.

Monitor event conversion ratios and profitability metrics.

Optimize room inventory across distribution channels and implement upselling strategies.

Ensure all reservations-related guest touchpoints reflect brand values and attention to detail.

Collaborate with Revenue Manager to balance rate integrity and inventory optimization.

Oversee brand marketing, digital presence, social media, and PR activities.

Ensure consistent brand messaging across all platforms and guest touchpoints.

Plan and execute seasonal campaigns, promotional offers, and guest engagement initiatives.

Represent the resort at trade shows, roadshows, and media events to enhance brand visibility.

Monitor sales performance, booking pace, and key revenue KPIs (RevPAR, ADR, OCC).

Analyze market trends, competitor intelligence, and ROI from campaigns.

Prepare monthly reports for executive management on sales pipeline, conversion, and marketing effectiveness.

Qualifications

Bachelor’s degree in Marketing, Hospitality Management, or a related field.

Minimum 5 years’ experience in luxury hospitality/upscale Sales & Marketing, with at least 2 years in a leadership role.

Proven experience managing Group Sales, Events, and Reservations operations in an upscale resort environment.

Member of the Zambia Institute of Marketing

Additional Information

Personal  Attributes

Strong commercial awareness and results orientation

Excellent interpersonal and negotiation skills

Strategic thinking and problem-solving ability

High attention to detail and organizational skills

Proficiency in CRM and sales systems (e.g., Opera, other sales systems) and Microsoft Office Suite

Ability to work independently and as part of a collaborative team

 

 

Include 3 traceable referees on your CV with valid mobile numbers and email addresses.