Edmonton, Alberta, Canada
18 hours ago
Sales Manager - Franchise
Job Requirements

The Sales Manager is responsible for generating top-line revenue through the development of group room nights and associated catering business within assigned market segments. Reporting to the Director of Sales & Marketing, this role focuses on prospecting, relationship building, contract negotiation, and collaboration with hotel operations to ensure successful execution.

This position emphasizes outside sales activity, account management, and disciplined sales reporting, consistent with branded hotel sales standards and processes.


Key Responsibilities
Group & Catering SalesProactively solicit group, meeting, conference, and social event business with associated catering revenueDrive total event value, including guest rooms, food & beverage minimums, meeting space rental, and ancillary servicesRespond to group and catering inquiries and RFPs in a timely, professional mannerConduct site inspections and client presentations showcasing event spaces and catering offeringsNegotiate group contracts, catering agreements, menus, concessions, and attrition clauses within approved guidelines
Catering & Event ManagementConsult with clients on menus, event flow, room sets, audiovisual needs, and banquet servicesPrepare, manage, and distribute detailed Banquet Event Orders (BEOs)Ensure accuracy of event details, timelines, guarantees, and billingAct as the primary client contact through the planning process, ensuring expectations are clearly communicatedPartner closely with Banquets, Culinary, Front Office, and Catering Operations to ensure flawless event execution
Account ManagementDevelop and maintain strong relationships with new and existing clientsConduct qualified appointments, client presentations, and follow-up activityEnsure high levels of client satisfaction and repeat business
Planning & ReportingPrepare and execute daily and weekly sales action plans aligned with budgeted goalsMaintain accurate records of sales activity, accounts, and forecasts in the hotel’s sales systemComplete daily, weekly, and monthly sales reports in a timely manner
Collaboration & ExecutionWork closely with Catering, Revenue Management, and Operations to ensure seamless delivery of group and corporate businessParticipate in sales, revenue, and strategy meetingsRepresent the hotel professionally at industry events, tradeshows, and community functions

Work Experience
2–4 years of hotel sales experience, with group and catering sales strongly preferredSolid understanding of catering menus, banquet operations, and event executionExperience preparing BEOs and managing multi‑day or complex eventsStrong negotiation, presentation, and relationship‑management skillsHighly organized with strong attention to detailExperience with Delphi, Opera, Salesforce, or similar hotel sales systems considered an assetFlexible availability, including occasional evenings or weekends for site visits or events

Benefits
Competitive salary with incentive potentialHealth and dental benefitsOn‑site parkingProfessional development and career growth opportunitiesCollaborative, service‑focused hotel culture

Disclaimer
This job posting is for a position at a hotel that is owned and operated by an independent franchisee. The franchisee controls all aspects of the hotel’s employment practices, including recruiting, hiring, salary, benefits and compensation decisions, and the collection and processing of the personal data that you provide on this website. If you accept this position, you will be employed by a franchisee and not by Hilton. You will not be eligible from compensation or benefits from Hilton. You will be eligible for compensation or benefits only as may be provided to you by the independent franchisee.

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