Sales Initiative Associate Charlotte, North Carolina **To proceed with your application, you must be at least 18 years of age.** Acknowledge Refer a friend **To proceed with your application, you must be at least 18 years of age.** Acknowledge (https://ghr.wd1.myworkdayjobs.com/Lateral-US/job/Charlotte/Sales-Initiative-Associate\_25031783-1) **Job Description:** At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day. Being a Great Place to Work is core to how we drive Responsible Growth. This includes our commitment to being an inclusive workplace, attracting and developing exceptional talent, supporting our teammates’ physical, emotional, and financial wellness, recognizing and rewarding performance, and how we make an impact in the communities we serve. Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us! **Job Description:** This job is responsible for providing analytical product sales support. Key responsibilities include conducting product and market research, providing updates and reports on performance, and participating in the development of testing criteria for new products. Job expectations include driving collaboration between product, sales, and client relationship teams to package, market, and position leading solutions that address client challenges. We’re looking for a motivated and detail-oriented Campaign Manager to join our Specialized Product Sales Team to help drive our strategic Sales Initiatives. This is an exciting opportunity for someone early in their career to gain hands-on experience in digital marketing, campaign execution, and cross-functional collaboration. **Responsibilities:** + Supports the management of client engagements and reviews, account management, complex deals, and/or emerging solution opportunities with clients to grow market share through deal support + Assists banking line partners in understanding treasury management, product risk, and ensuring applicable policies are applied through the sales cycle + Supports the strategy and tactical execution of segment initiatives across all major Lines of Business, driving collaboration between product, sales, and client relationship teams + Participates in the identification and development of responses to emerging product trends, competitive strategies, and market gaps + Provides updates and reports on sales performance, as well as following up with customers and business partners as needed + Drives collaboration between product, sales, and client relationship teams to package, market, and position leading solutions that address the challenges clients face and grow market share through client calling and deal support + Fosters ongoing customer service relationships and resolves client problems as needed + Support the execution of digital sales campaigns from start to finish + Manage campaign logistics including (but not limited to): target list management and coordination, email template creation, landing page and lead generation form setup and tracking + Collaborate with internal stakeholders and external partners (as suitable) to ensure campaign alignment + Monitor campaign performance and assist with engagement reporting and optimization + Support Salesforce Marketing Cloud (SFMC) functions and troubleshoot issues + Maintain campaign calendars and support scheduling needs. **Required Qualifications** + 1 or more years of experience in marketing, digital campaigns, or project coordination + Strong organizational skills and attention to detail + Excellent written and verbal communication + Eagerness to learn and grow in a fast-paced environment **Desired Qualifications** + Bachelor’s degree in marketing, Communications, Business, or related field + Familiarity with marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo) is a plus + Project management experience **Skills:** + Adaptability + Analytical Thinking + Customer and Client Focus + Written Communications + Client Experience Branding + Client Solutions Advisory + Oral Communications + Presentation Skills + Account Management + Business Acumen + Market Analysis + Mentoring **Shift:** 1st shift (United States of America) **Hours Per Week:** 40 Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates. To view the "Know your Rights" poster, CLICK HERE (https://www.eeoc.gov/sites/default/files/2023-06/22-088\_EEOC\_KnowYourRights6.12.pdf) . View the LA County Fair Chance Ordinance (https://dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf) . Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy (“Policy”) establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment. To view Bank of America’s Drug-free Workplace and Alcohol Policy, CLICK HERE . Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. Should you be offered a role with Bank of America, your hiring manager will provide you with information on the in-office expectations associated with your role. These expectations are subject to change at any time and at the sole discretion of the Company. To the extent you have a disability or sincerely held religious belief for which you believe you need a reasonable accommodation from this requirement, you must seek an accommodation through the Bank’s required accommodation request process before your first day of work. This communication provides information about certain Bank of America benefits. Receipt of this document does not automatically entitle you to benefits offered by Bank of America. Every effort has been made to ensure the accuracy of this communication. However, if there are discrepancies between this communication and the official plan documents, the plan documents will always govern. Bank of America retains the discretion to interpret the terms or language used in any of its communications according to the provisions contained in the plan documents. Bank of America also reserves the right to amend or terminate any benefit plan in its sole discretion at any time for any reason.