Job Description

As Sales Controller, KR & SEA, you play a key role in driving profitable growth across Korea and Southeast Asia. You will lead the controlling agenda to maximize sales and profit, strengthen commercial decision-making, and ensure operational excellence across all touchpoints. 

In partnership with the Country Manager, you secure financial performance, commercial alignment, and an outstanding customer experience.

The Sales Controller, KR & SEA, reports to the Country Manager of KR/SEA based in Seoul, Korea.

What you will do:

Drive sales and profit performance — Lead the regional controlling agenda with clear ownership for sales, margin, and cost targets. Budgeting, forecasting & planning — Set and follow up on Omni sales, commercial, and operational KPIs with precision and speed; translate insights into clear actions. Commercial and sales analysis — Build fact-based analyses, identify growth levers, and drive decision-making that directly improves ROI. Secure correct buying levels — Ensure regional buying volumes and allocations are optimized for demand, sell-through, and profitability; challenge and calibrate buys to secure the right stock depth. Steer business performance — Support the Country Manager in defining and executing strategic and operational goals. Optimize ways of working — Simplify and improve controlling tools, processes, and routines to enable faster, data-driven decisions. Cross-functional leadership — Partner with sales, merchandising, logistics, accounting, and expansion to ensure alignment and commercial efficiency. Act as a business partner and challenger — Influence decisions with financial clarity, commercial insight, and a strong sense of ownership. Ensure governance and compliance — Manage administrative routines, vendor approvals, and monthly/quarterly closings with accuracy and timeliness.

Qualifications

Alignment to our company values is the most important characteristic we look for in all new joiners. Our values are the behaviours that we appreciate above and beyond anything else. We are open-minded and curious, we dare to be different, we believe in constant improvement and we empower and trust you to take ownership. Our values are part of who we are, what we stand for and how we act.

What you need to succeed

Proven track record in driving commercial and financial results. Strong analytical and problem-solving skills, translating data into actionable insights. Advanced proficiency in data tools and digital analysis, with curiosity to automate and innovate. Business-minded leader with the ability to challenge, coach, and build high-performing teams. Confident communicator who influences decisions across all levels. Agile and resilient, with the ability to thrive in a dynamic, fast-paced retail environment. Acts with ownership, integrity, and collaboration, guided by our values and brand identity. Committed to continuous improvement — both personally and for the business.

Additional Information

This is a full-time position based in our Seoul office.

Benefits

We offer all our employees attractive benefits with extensive development opportunities around the globe. All our employees receive a 25% staff discount usable on all our H&M Group brands in stores and online. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to this colleagues also receive:

H&M Group staff discountFlexible work arrangementsCelebration of Long Service AwardHIP - H&M Incentive Program for Long service employeeChildcare / Family Care LeaveHealth checkupWellness benefit Paid leave / Sick leaveVolunteer benefit

Inclusion & Diversity

At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people who share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, what we perceive as possible and how we choose to relate to our colleagues and customers all over the world, therefore all diversity dimensions are taken into consideration in our recruitment process. 

& Other Stories offers fashion-loving women a wide range of shoes, bags, accessories, beauty and ready-to-wear – all equally important for the whole look. We inspire women to create their own personal style and expression. Our ateliers design diverse collections with great attention to detail and quality, always with modern femininity in mind. Learn more about & Other Stories here.

In this role you will be able to take advantage of a hybrid working arrangement. You will have the flexibility to work both remotely and, from the office, as and when required. While remote working is an integral part of our part of our offer, occasional office presence will be required to foster strong collaborations and team work.

Please upload an English CV.

Please note this position is offered on a local contract, therefore you should have the legal right to work in South Korea before applying. Other candidates are welcome to register their interest and we will keep you in mind for future opportunities.

We are looking forward to hearing from you!