Overview CE handles single/multiple distributors ranging over different scale of business. He/She is the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand his business by coaching and working with the DB and/or the team of sales representatives. He/She will be instrumental in resolving market challenges and ensuring incremental business. Responsibilities Market   Delivering Secondary monthly targets and Gross Revenue growth   Planning routes efficiently to increase productivity   Increase Net Distribution by increasing number of outlet served   Increases Weighted Distribution by increasing SKU count in existing outlets   Ensuring stock availability and Rack Execution as per planogram   Relationship building in the market to maximize customer satisfaction Training & Communication   One-on-One training of PSRs (Pre-Sales Representatives) to develop business understanding & sales capability   Monthly target setting for each salesmen   Works with PSRs in market to coach him/her on market execution   Monitors PSR performance using regular sales reports   Communicates incentives and motivates PSRs to achieve targets Distributor   Distributor/Hub/Spokes appointment and retirement for territories   Managing DB health (ROI) by ensuring adherence to Joint Business plan   Jointly responsible for recruitment and retention of sales representatives   Minimizing expiry/stales by ensuring FIFO and stacking norms of products   Tracking correct and timely delivery of orders in the market   Ensuring food compliance of every distributor   Facilitating development of distributor on PepsiCo sales competencies Qualifications Any under graduation 5 Years FMCG/ Similar Sales and Distribution