Copenhagen, Capital, Denmark
1 day ago
Royal Canin D2C Manager North Europe

Job Description:

The D2C Manager will focus on the project management and execution of the cluster D2C models. When implemented the D2C manager will focus on everyday management of the D2C value propositions and driving continuous improvements and efficiencies over time in close collaboration with the D2C experts and guided by the EU D2C strategy to maximise pet owner experience, conversion for P&L impact. 

What are we looking for?General qualifications:Master’s degree in business administration or equivalent e-commerce studies.  Additional technical education within digital marketing is considered an asset Minimum 5 years’ work experience of which 3 years within e-commerce Business acumen Fluency in English is required; proficiency in one of the languages of the cluster (more is a plus).Leadership capabilities:Customer focus Problem solving Process management Drive for results Standing alone  Functional and Technical skills:D2C Project Management Route to market optimisation D2C Value proposition mgmt. & innovation  Execution and measurement -Turning data into actionable insights D2C Store Management with Customer service excellence 

What will be your key responsibilities?Responsible for management of the overall cluster D2C Value propositionsSupport in defining local implementation of the global D2C value propositions and strategy and manage platform implementation (e.g. Flagship Store) Support D2C lead in defining EU D2C strategy and implementing in cluster. Monitor, analyse and report performance of D2C value propositions. Advice on improvements to drive short- and long-term value Enrich service level over time (take actions to improve NPS) Localise global activation toolkit, including piloting and improving merchandising, together with e-merchandising specialist. Together with the D2C lead and the cluster media manager implement & optimise the D2C media strategy. Together with Performance Marketing and .com specialist optimize FGS to drive results (increase traffic, optimize conversion rates) inc. SEO Collaborate with the pillar teams to understand pain points and improve digital recommendation model  Activate and manage local operations (with Customer Service, Consumer Care, Logistics, Finance and IT) Operate Flagship Store day-to-day with support from Customer Service team

What can you expect from Mars?Work with diverse and talented Associates, all guided by the Five Principles.Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.Best-in-class learning and development support from day one, including access to our in-house Mars University.An industry competitive salary and benefits package, including company bonus.

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