Route-to-Market (RTM) Executive
Nestle
**Role Title:**
RTM Executive
**Function / Team:**
Sales – Route to Market
**Location / Work Model:**
Ho Chi Minh City (Nationwide scope, frequent field visits – approx. 1 trip/month)
**Mission / Purpose:**
Ensure compliance and quality of route-to-market execution, manage rural distributor models, and provide analytical insights to optimize sales efficiency and policy implementation across Vietnam.
**Key Responsibilities**
+ Review compliance and assess quality of route planning and execution nationwide.
+ Manage rural distributor model, ensuring alignment with company standards and performance KPIs.
+ Prepare and deliver accurate reports on RTM performance, distributor compliance, and route efficiency.
+ Conduct data analysis to identify gaps, trends, and opportunities for improvement.
+ Support development and implementation of policies related to distributors (NPP), DSR, and sales rep salary structures.
+ Coordinate with third-party partners and internal stakeholders for smooth execution of RTM initiatives.
+ Participate in ad-hoc projects, demonstrating agility and problem-solving skills.
+ Conduct monthly field visits to rural areas to validate execution and gather market insights.
**Must Have Requirements**
+ Bachelor’s degree in Business, Economics, or related field.
+ Strong understanding of Vietnam market dynamics and rural distribution models.
+ Advanced proficiency in Excel and PowerPoint; ability to analyze and present data effectively.
+ Strong analytical and problem-solving skills; attention to detail in compliance and policy execution.
+ Ability to travel nationwide (approx. 1 trip/month).
**Nice to Have**
+ Experience with Power BI or similar data visualization tools.
+ Tech-savvy mindset; basic programming knowledge is a plus.
+ Exposure to distributor management and policy development.
+ Familiarity with FMCG industry practices and Nestlé standards.
+ Minimum 2–3 years of experience in sales operations, field sales, or RTM-related roles.
**Tools / Systems / Methods**
+ Microsoft Excel, PowerPoint, Power BI
+ Distributor Management Systems
+ Sales Reporting Tools
**Reporting Line**
Reports to: RTM Manager
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