Ho Chi Minh City, VNM
3 days ago
Route-to-Market (RTM) Executive
**Role Title:** RTM Executive **Function / Team:** Sales – Route to Market **Location / Work Model:** Ho Chi Minh City (Nationwide scope, frequent field visits – approx. 1 trip/month) **Mission / Purpose:** Ensure compliance and quality of route-to-market execution, manage rural distributor models, and provide analytical insights to optimize sales efficiency and policy implementation across Vietnam. **Key Responsibilities** + Review compliance and assess quality of route planning and execution nationwide. + Manage rural distributor model, ensuring alignment with company standards and performance KPIs. + Prepare and deliver accurate reports on RTM performance, distributor compliance, and route efficiency. + Conduct data analysis to identify gaps, trends, and opportunities for improvement. + Support development and implementation of policies related to distributors (NPP), DSR, and sales rep salary structures. + Coordinate with third-party partners and internal stakeholders for smooth execution of RTM initiatives. + Participate in ad-hoc projects, demonstrating agility and problem-solving skills. + Conduct monthly field visits to rural areas to validate execution and gather market insights. **Must Have Requirements** + Bachelor’s degree in Business, Economics, or related field. + Strong understanding of Vietnam market dynamics and rural distribution models. + Advanced proficiency in Excel and PowerPoint; ability to analyze and present data effectively. + Strong analytical and problem-solving skills; attention to detail in compliance and policy execution. + Ability to travel nationwide (approx. 1 trip/month). **Nice to Have** + Experience with Power BI or similar data visualization tools. + Tech-savvy mindset; basic programming knowledge is a plus. + Exposure to distributor management and policy development. + Familiarity with FMCG industry practices and Nestlé standards. + Minimum 2–3 years of experience in sales operations, field sales, or RTM-related roles. **Tools / Systems / Methods** + Microsoft Excel, PowerPoint, Power BI + Distributor Management Systems + Sales Reporting Tools **Reporting Line** Reports to: RTM Manager
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