Retention Strategy Execution

Execute the User Retention Strategy by deploying effective, channelspecific mechanics and actionable plans designed to retain existing consumers.Refine, maintain, and further develop multidimensional segmentation models —leveraging diverse analytical methodologies to unlock insights, enhance targeting, and boost customer lifetime value. Analyze consumer databases, engagement metrics, and journey signals to identify retention opportunities and define Next Best Actions.Prepare clear, structured program briefs for frontline channels and coordinate asset development with internal teams and external agencies.Deliver concise reports, insights, and recommendations to support KPI/OPI achievement and continuous program optimization.Monitor retention program performance against defined KPIs, ensuring timely coursecorrections and alignment with strategic objectives.Collaborate closely with Acquisition, Direct Retail, Marketing, Digital, Commercial
Planning, and Legal & External Affairs teams to secure seamless and synchronized execution across touchpoints.Ensure all activities are conducted in full compliance with applicable laws, PMI procedures, EA guidelines, and the Marketing Code.

Do you have?

University degree in Marketing, Business, or related disciplineExperience in marketing, CRM or commercial roles, ideally with exposure to consumer retentionStrong project management capabilities and a track record of launching new initiatives or toolsAnalytical mindset with the ability to convert data into meaningful insights and actionsExcellent communication, presentation, and stakeholdermanagement skillsHigh sense of ownership, structured approach, and commitment to consumercentric execution