RETAIL SPECIALIST CONSULTANT (Western Cape)
SMOLLAN
Manage Promotional Activity
Manage and evaluate promotional compliance Facilitate the implementation of promotion grids Ensure stores and team/regional managers are informed about time frames for promotions Report to trade marketing on any concerns on promotional activity Ensure understanding of objectives of various promotions Ensure POS material to stores Provide feedback to relevant team managers
Point of Purchase/Sale Objectives Achievement
Ensure generic Planograms are implemented Ensure store-specific planograms and category flows are implemented Provide feedback to dealers with regards to forward share changes Take photo of new displays for reporting Ensure forward share is reflected on shelf as per rate of sale Ensure market share is reflected via forward share Ensure shelf health is implemented and maintained All displays set according to management requirements Keep management informed of all growth/decline of market share Ensure HSEQ shop compliance Ensure shop hygiene compliance
Manage Sales
Monitor in-store margins Assist with supplier stock challengers Advise alternative strategies to increase sales Analyse monthly sales turnover, shop performance and indicators and identify trends and patterns Conduct pricing surveys Identify additional profitability opportunities per site Assist with adhoc and site-specific turnover plans
Call Compliance
Ensure 100% of all actual store calls achieved and captured on Composa Adhere to call process Liaise with Customers and Clients Provide continuous feedback to manager as per client requirements (competitor activities, promotions, ROS, product recalls, pricing, planograms)
Liaise with Dealer (Stock Pressure, Stock Holdings, New Innovations, Staff, Planograms)
Complete trade visit reports on Composa Submit monthly reports Follow up and investigate queries and problems, taking corrective action and providing the relevant persons with feedback
Control Expenses
Control cell phone/telephone expenses Monitor and control: fuel expenses vehicle expenses training expenses travel expenses of staff stationary expenses
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