Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
Responsible for planning and execution of marketing strategies to increase traffic, sales, and conversion at new stores, relocated stores, and anniversary stores. Utilize promotions, advertising, and localized grassroots marketing techniques to support growth. Responsible for coordination of all domestic new store opening signage, events and advertising.
WHAT YOU'LL DO:
Develop new store opening advertising campaigns to increase awareness, drive traffic, and accelerate growth.
Research costs and create event budgets. Manage expenses closely to ensure campaigns stay within approved budget.
Partner with Regional and District managers to develop localized plans that resonate with the customer base. Conduct store and market visits as necessary to create a localized approach to marketing.
Execute localized store/market-specific advertising to support stores including billboards, digital, radio, direct mail, and grassroots campaigns.
Responsible for lease required advertising programs for specific retail properties.
Manage a team to support promotional and advertising efforts. Responsible for the training and development.
Evaluate campaigns with written analysis in a timely manner. Analyze data to support marketing programs and initiatives and make recommendations based on results.
Maintain library of grassroots marketing collateral i.e. flyers, discount cards, and tear pads updated bi-annually.
Work with the Digital team to support new store openings utilizing email, web, social, and mobile channels to drive sales.
Work with malls and landlords to promote the Grand Openings.
Work with the Operations team to implement strategies to enhance customer experience in Big Box stores. Make the first impression of Skechers a fun and memorable experience for families.
Maintain an inventory of giveaway items to use for events and campaigns. This includes researching new creative ideas, sourcing vendors, bidding process, and overseeing the purchase and fulfillment of orders.
Monitor competitor advertising and stay abreast of industry innovations that may be used to better Skechers’ campaigns.
Work in tandem with the Operations department to communicate updates to office and field and provide clear execution expectations.
Work closely with Graphics department to develop creative and manage the process from inception to execution. Ensure that deadlines are met.
Oversee a Marketing Coordinator and/or Specialist. The Retail Marketing Manager will ensure they meet deadlines, perform at a high level, and are responsible for the growth and development of the employee(s).
WHAT YOU'LL BRING:
Ability to thrive in a fast-paced retail environment.
Must possess strong organizational and time management skills, with attention to detail and ability to prioritize multiple projects and priorities with minimal supervision.
Must have a strong command of Microsoft Office and understanding of retail calculations.
Must have the ability to analyze data, provide insights, and make recommendations.
Must have the ability to manage another person and support their growth and development.
Must demonstrate a high degree of expense awareness and control.
Strives for creativity and innovation. Looks to continually improve on past performance and looks for new and better ways to increase store traffic.
Creative thinker with good design sense. Understands advertising vehicles and how messaging and imagery should be adapted to the medium.
Ability to problem solve and make sound decisions. Finds solutions to complex problems.
Flexibility to frequent changes and ability to react quickly.
Ability to develop strong interpersonal relationships and work with outside vendors, field staff, and other departments cross-functionally on projects to success.
Self-starter with high level of initiative and a strong sense of ownership and urgency.
Must display a high degree of professionalism, tact and diplomacy.
Travel as required to effectively learn and develop strategy.
REQUIREMENTS:
Must have at least 5 years of successful experience in a corporate retail marketing position.
Past supervisory experience.
Past experience working either in-store or at the corporate level for a big box or warehouse retailer is preferred.
Advertising experience including both traditional, grassroots, and digital.
Must have event planning experience.
Basic to advanced proficiency of Adobe Photoshop and Canva.
Excellent oral and written communication skills.
Impeccable attention to detail.
Highly Proficient in MS-Office (Word, Excel, PowerPoint). Adobe Photoshop, InDesign, and Illustrator a plus.
BA or BS in business or marketing or related field is preferred, but not required. Ability to perform detailed quantitative analysis on marketing campaigns to judge effectiveness.
The pay range for this role is $100,000-$120,000/yr USD.
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About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.