We are on an incredible journey, rapidly expanding across the APAC region - Singapore, Thailand, Malaysia, Hong Kong, Macau, China, India, South Korea! Our ambitious growth plans for 2025 and beyond are about exploring new markets and omni-channel development.

Retail Manager SEA plays an important role in driving our success and making our vision a reality! You will be responsible for ensuring consistent brand experience, service quality, and operational excellence across all retail touchpoints in Southeast Asia. This role drives in-store execution, retail KPIs, and service standards, while maintaining strong relationships with frontline teams and store management.

 

Key Responsibilities

In-Store Execution & Brand Experience

Ensure brand experience, service quality, and retail excellence are consistently delivered across all stores. Conduct regular store visits to monitor visual merchandising compliance, tester hygiene, and address stock-out issues. Drive the in-store execution of campaigns, events, and animations to achieve sales targets and brand visibility. Act as the primary in-store liaison with counter managers, providing feedback and actionable insights to HQ.

 

Retail Team Management

Lead and manage frontline retail teams to deliver service excellence and commercial results. Oversee recruitment and hiring of full-time and part-time retail staff across Singapore and Malaysia Develop and implement incentive programs to drive performance (including in markets without existing structures, such as TMG/Nykaa). Plan, manage, and optimise roster scheduling to meet operational and sales requirements in Singapore and Malaysia

 

Operational Excellence

Manage distribution of samples and TOAs (Testers on Account) to stores in a timely and efficient manner. Ensure operational processes are aligned across all markets for consistency and efficiency. Partner with cross-functional teams (Marketing, VM, Education, Supply Chain) to ensure seamless execution Retail Eventing Lead over the counter retail events like masterclass and makeovers Support on offsite trade events like pop ups

 

KPIs & Performance

Monitor retail KPIs including sales, conversion rates, and customer service scores. Identify gaps and implement action plans to improve retail performance. Track execution quality and ensure compliance with brand standards.

 

Skills & Competencies

Strong leadership and people management skills. Excellent organisational skills and attention to detail. Ability to manage multi-market operations and competing priorities. Strong interpersonal skills to build relationships with retail teams and store management. Analytical mindset to track performance and propose improvement strategies.

 

Key Selection Criteria

10+ years’ experience related to retail operations experience. Strong leadership and people management skills. Excellent organisational skills and attention to detail. Ability to manage multi-market operations and competing priorities. Strong interpersonal skills to build relationships with retail teams and store management. Analytical mindset to track performance and propose improvement strategies. Operational knowledge with strong people development skills Energetic, dynamic and charismatic Commercially astute and profit focused Agile multi- tasker that can prioritize workload Ability to change and fearless to try Beauty industry background a plus!