OVERVIEW

Analyzes consumer data and through quantitative and qualitative research to identify trends, key indicators, patterns, and insights.  Lead development of focus groups, surveys, competitor intelligence studies, and industry research to support corporate initiatives, strategy development and business unit strategy.  Uses advanced market research and statistical methodologies to perform analysis and present findings to key stakeholders.  Performs complex data collection, input, and aggregation processes to develop and maintain informative research.

RESPONSIBILITIES (other duties may be assigned)

Collaborate with department leadership to develop quantitative and qualitative research instrumentsContribute/lead on larger/more complex projects, either from beginning to end or entering in the middle of a project – this may include sample procurement, questionnaire/guide development, qual data collection, quant scripting, back-end analysis, and presentation developmentProvide Sheetz stakeholders with a “view of the future”, investigating trends which could impact the Sheetz business, then disseminate these learnings to key stakeholdersAct as a proactive researcher – identifying pertinent areas of research, developing an approach, then implementing the methodologyAuthor RFP’s for external research partners when needed, serve as a fully participating voice in vendor selectionConduct secondary research on areas impacting our strategy, informed by the PESTEL (Political, Economic, Social, Technological, Environmental, Legal) framework and disseminate this information to internal constituencies at SheetzConstantly monitor the market and competitive intelligence realms to identify new and relevant techniques and tools. Develop relationships in professional market research to procure additional support for research functionality within Sheetz or through outside relationships as required.Manage day to day operations of consumer and employee panels
QUALIFICATIONS

(Equivalent combinations of education, licenses, certifications and/or experience may be considered)

 

 

Education

Bachelor’s Degree in Psychology, Business, Marketing, Market Research, Economics or related field required.Master’s degree in Business of Market Research preferred

 

Experience

Minimum 4 years’ experience in a market research role, either professional or as part of a graduate program requiredPrevious experience in executing qualitative and quantitative methods requiredExperience with DIY survey platforms (e.g. Qualtrics, Quantilope) requiredUX Research experience preferred

 

Licenses/Certifications

None

 

Tools & Equipment (Other than general office equipment):

None
ACCOMMODATIONS

Sheetz is committed to the full inclusion of all qualified individuals. Sheetz is committed to considering all applicants regardless of disability who can perform all essential job duties with or without accommodations.