Job Description A large software and gaming company is looking for a remote EST Paid Media Associate to execute paid social media campaigns. The ideal candidate has experience activating a variety of platforms with an understanding of the paid media ecosystem. This role is hands-on keyboard and will involve directly building and optimizing campaigns in-platform. Occasional weekend work will be required. In this role, you will ● Build, launch, and manage global paid media campaigns across all Paid Social platforms, ensuring proper tracking and attribution. ● Execute paid social media campaigns that align with business and marketing objectives ● Implement A/B tests for creative, targeting, and bidding strategies to optimize campaign performance ● Perform thorough QA checks and monitor daily performance (budget, bids, placements) to optimize effectiveness ● Track & analyze campaign data, and provide actionable insights for optimization and reporting ● Maintain active communication with internal teams to manage timelines and ensure seamless campaign execution ● Stay ahead of industry trends, seek mentorship, refine skills, and further gain understanding of the paid media ecosystem. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements ● 2+ years of experience in paid social media within the entertainment or gaming industries handling high volumes. ● Expertise in all key paid social platforms (e.g. Meta, TikTok, Snapchat, X, Reddit) ● Google Ads platform experience ● Experience executing paid media campaigns (ideally at a global scale), including bid management and optimizations at a high volume. ● Demonstrated ability to work with a high-performing team in a fast-paced, ever-evolving environment ● Ability to pivot quickly while maintaining accuracy, platform best practices, and understanding business complexities ● Possess a proactive and agile mindset, capable of making quick campaign adjustments in a fast-moving, dynamic company