Key Responsibilities:

Sales Leadership & Execution: 

Lead and manage the regional sales team to achieve or exceed monthly, quarterly, and annual sales targets. Introduce and execute new product launches effectively across channels. Ensure the team is aligned with organizational objectives and KPIs. Monitor competitor activity and proactively address market challenges.

Strategic & Operational Planning:

Own the Strategic and Annual Business Plan for the region. Conduct quarterly SWOT analysis of regional sales performance and adjust strategies accordingly. Develop and execute go-to-market plans for existing and new products. Identify and pursue growth opportunities to expand market share.

Channel Management:

Manage and optimize sales across multiple channels: General Trade (GT), Modern Trade (MT), and E-commerce. Deliver an optimized channel mix based on target consumer demographics and market potential.

Budgeting & Cost Control:

Develop, manage, and monitor sales and marketing operating budgets. Control and analyze expenditure to ensure alignment with financial goals.

Team Development & Performance Management:

Recruit, train, and mentor a high-performance sales team. Set performance metrics and provide regular, constructive feedback. Ensure retention, motivation, and career development of team members.

Customer Relationship & Brand Building:

Build and maintain strong relationships with key customers and industry bodies. Champion brand-building initiatives in the region. Ensure timely collections and customer satisfaction.

Candidate Profile:

Experience:

Minimum 10+ years of sales experience in the FMCG (Food) industry; Tea industry experience highly preferred. Proven track record in handling a business portfolio of ₹20–25 Crores annually. Demonstrated experience in launching new products and managing multichannel distribution (GT/MT/E-comm).

Skills & Competencies:

Strategic thinker with strong planning and execution abilities. Excellent communication and interpersonal skills. Strong leadership and people management skills. Customer-centric mindset with strong negotiation and relationship management abilities. Ability to analyze and act on sales performance metrics.

Personality Traits:

A “People’s Person” with high emotional intelligence. Results-oriented and self-motivated. Adaptable and proactive in dynamic business environments. Location: South – Bangalore/ Hyderabad/ Andhra Pradesh/ Tamil Nadu Experience: Minimum 10 years (with at least 5 years at managerial level) Industry Preference: Tea Industry preferred | FMCG – Food Industry acceptable Qualification: MBA in Marketing/Sales Language preference : Tamil, Kannada, Telugu, English, Hindi Additional Certifications: Certifications in Sales, Critical Thinking, or Problem Solving are a plus