As a Regional PR Specialist, you will help manage proactive, positive, earned, external storytelling for Amazon at the hyperlocal level, specifically in the State of Michigan. This role mines for potential stories and helps other teams amplify their news locally. The PR Specialist also earns media coverage across all Amazon’s reputational and business areas.

The ideal candidate is based in Detroit, MI with an ability to travel regularly to other Amazon sites across their region. You must have established external relationships, or the ability to quickly establish relationships, with local reporters, content creators, stakeholders, and community leaders. Internally, you will work cross functionally with other communications, public policy, economic development, business teams and operations employees to craft compelling stories for external audiences.

To be successful in this role you will need excellent communications skills, writing ability, initiative, and a strong ability to collaborate. You should have experience delivering results with high standards under tight deadlines and be comfortable and confident as an on-the-record and on-camera spokesperson. The person in this role is the face of Amazon in Detroit and Greater Michigan. Creativity and flexibility are a must, as you will be asked to jump in on projects when and where needed.


Key job responsibilities
• Develop and manage the execution of external earned storytelling in cities with Amazon sites, such as high-visibility operations and corporate building milestone events, community donations with local elected officials, news media facility tours, and other media relations activities. You will recommend strategies to secure positive coverage, build Amazon’s reputation, and amplify content
• Collaborate with communications teams across Amazon to support their local news announcements
• Develop and write news releases, media advisories, reporter and content creator (such as podcasters and influencers) pitches, fact sheets, spokesperson talking points, and related media materials
• Successfully manage complex, fast-moving, and unexpected communications challenges, and deliver communications counsel to internal executives for both short- and long-term challenges and opportunities
• Build and maintain relationships with key traditional and non-traditional media members including social media influencers, podcasters, and bloggers
• Solid ability to work collaboratively with multiple-stakeholder teams
• Effectively represent Amazon as a spokesperson via print, radio, TV, and podcast interviews


About the team
The U.S. Field Communications Team (FCT) is a high-performing unit of local media experts embedded across the country in key priority locations. The FCT is tasked with protecting and enhancing Amazon’s corporate reputation in local communities across the U.S. The vision for the FCT is to create a steady drumbeat of Amazon storytelling. It works with teams across Economic Development, Public Policy, and Amazon’s broader communications organizations to announce new investments, products, and services. The team also forges strong relationships with local operational leaders, enabling it to find and tell human interest stories. Direct relationships with journalists help team members place, shape, and drive stories in earned media, delivering integrated communications tactics to widen content reach. The FCT sits between the business and journalists, often managing the complex needs of both, while always seeking the best possible reputational outcome for Amazon. The overall goal is to position Amazon as a force for good in communities, challenge myths about what it’s like to work at Amazon, and promote the company’s positive impact on society and the planet.