Regional Marketing Manager, TAVI APAC
Abbott
**About Abbott**
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
**Structural Heart Business Mission: why we exist.** **Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.**
**Purpose of the Job**
+ The Marketing Manager owns all the TAVI APAC initiatives related to positioning of technology, market development, planning and execution, and is a key contributor to achievement of business objectives for the TAVI franchise.
+ The TAVI Marketing Manager is responsible for the APAC rollout of the TAVI franchise strategy and the professional in-depth application support for Sales & Clinical teams across APAC to achieve the franchise growth and development and revenue / gross margin target achievements.
+ Identify relevant market trends and new business opportunities for future growth.
+ The TAVI Marketing Manager must update and maintain the TAVI market model and market analysis, marketing plans and activities that optimize competitive differentiation, patient benefit and value proposition including long-term planning.
+ He/she will work closely with counterparts in countries and globally to leverage best practices and ensure the organization’s alignment and achievement of the company’s objectives.
**Key Responsibilities**
+ Champion opportunities and needs in Asia Pacific by providing regular, evidence-based input to Regional Management and Global Marketing, identifying and securing opportunities for expansion and greater success in Asia Pacific, for both existing and pipeline products.
+ Provide leadership to all in-house functions contributing to the portfolio, including Public Affairs, MarCom, Finance, Clinical, Quality, and Regulatory, ensuring awareness and alignment for achievement of product-specific business objectives.
+ Drive cross-functional teams to develop Asia Pacific-specific strategies and plans for new product launches including market analysis, clinical strategy, reimbursement strategy, education and training, product positioning and messaging.
+ Develop and oversee execution of the marketing plan. This includes defining and segmenting markets; targeting and positioning; and all aspects of the marketing mix (product; supply chain/distribution; price; and integrated marketing/promotion).
+ Set appropriate KPIs (leading KPIs, activity KPIs, clinical KPIs and performance KPIs), analyze data and track to take timely corrective actions as necessary.
+ Leverage customer relationships, technical expertise, and product knowledge to plan and coordinate new launches, and provide the sales team with appropriate messaging, campaigns and tools highlighting objective, relevant differentiation.
+ Develop promotional tools and optimize others provided by Global Marketing; launch with appropriate localization, training, and tracking.
+ Create open, productive lines of communication between the sales and clinical team and all other areas that affect the product: Regional Management and Global Marketing; RA; QA; Supply Chain, etc.
+ Provide clinical and sales staff with clinical knowledge and promotional guidance, ensuring products are targeted appropriately to satisfy customer needs and expectations.
+ Stay up to date on key publications, trials, indications, society guidelines, and market dynamics and reflect to the communication / marketing strategy.
+ Building relationship with KOL’s across the region
+ Manage the marketing activities within the assigned OPEX budget and collaborate with Finance for the franchise budget management.
+ Strictly follow compliance guidelines and policies when conducting business
**Skills and Experience**
**EDUCATION & EXPERIENCE**
+ Bachelor’s degree from a certified university in sciences, business, or engineering with Master’s degree preferred.
+ Minimum 10 years’ experience in sales and marketing role with amultinational company with 2 or more years in regional roles; demonstrated ability to motivate and influence diverse, high performing country marketing teams
+ Preference will be given to candidates with general medical and medical device knowledge, product specific medical and medical device knowledge with adequate work experience.
+ Relevant industry experience: Transcatheter / Cardiology Product experience with an established, positive reputation in the market is a definite plus
+ Experience working in a highly regulated and high-quality system environment. Compliance with governmental regulations is required.
+ Excellent understanding of regulatory, QA and legal policies/environment that govern our processes
+ Candidates with a consulting background is also a plus.
**SKILLS & COMPETENCIES**
+ Ability to grow, learn and develop positive, collaborative, and empowered culture
+ Strategic thinking, analytical, process oriented and problem solving
+ Critical thinking: remains agile in fast moving situations with the ability to rapidly gain insights and/ or assess data to synthesize conclusions and decide on actions that rapidly address needs or problems
+ Problem solving with intense sense of ownership and ability to multi-task and delegate effectively
+ Strong organizational and administrative capability
+ Ability to work with large and detailed data and process
+ Excellent communication skills, influencing, positive attitude and strong interpersonal skills as well as used to work in a multi-cultural environment
+ Natural abilities (team player, stress resistant, discretion, open minded)
+ English (and another language if possible from one of the Asian countries is a plus), Microsoft Windows and Office (WORD, PowerPoint, Excel, ThinkCell), etc.
+ Ability and willingness to travel ~ 20% of the time
Apply Now (https://www.jobs.abbott/)
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
Confirmar seu email: Enviar Email
Todos os Empregos de Abbott