Singapore, SGP
22 days ago
Regional Marketing Manager, TAVI APAC
**About Abbott** Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. **Structural Heart Business Mission: why we exist​.** **Our business purpose is to restore health and improve quality of life through the design and provision of device and management solutions for the treatment of structural heart disease.** **Purpose of the Job** + The Marketing Manager owns all the TAVI APAC initiatives related to positioning of technology, market development, planning and execution, and is a key contributor to achievement of business objectives for the TAVI franchise. + The TAVI Marketing Manager is responsible for the APAC rollout of the TAVI franchise strategy and the professional in-depth application support for Sales & Clinical teams across APAC to achieve the franchise growth and development and revenue / gross margin target achievements. + Identify relevant market trends and new business opportunities for future growth. + The TAVI Marketing Manager must update and maintain the TAVI market model and market analysis, marketing plans and activities that optimize competitive differentiation, patient benefit and value proposition including long-term planning. + He/she will work closely with counterparts in countries and globally to leverage best practices and ensure the organization’s alignment and achievement of the company’s objectives. **Key Responsibilities** + Champion opportunities and needs in Asia Pacific by providing regular, evidence-based input to Regional Management and Global Marketing, identifying and securing opportunities for expansion and greater success in Asia Pacific, for both existing and pipeline products. + Provide leadership to all in-house functions contributing to the portfolio, including Public Affairs, MarCom, Finance, Clinical, Quality, and Regulatory, ensuring awareness and alignment for achievement of product-specific business objectives. + Drive cross-functional teams to develop Asia Pacific-specific strategies and plans for new product launches including market analysis, clinical strategy, reimbursement strategy, education and training, product positioning and messaging. + Develop and oversee execution of the marketing plan. This includes defining and segmenting markets; targeting and positioning; and all aspects of the marketing mix (product; supply chain/distribution; price; and integrated marketing/promotion). + Set appropriate KPIs (leading KPIs, activity KPIs, clinical KPIs and performance KPIs), analyze data and track to take timely corrective actions as necessary. + Leverage customer relationships, technical expertise, and product knowledge to plan and coordinate new launches, and provide the sales team with appropriate messaging, campaigns and tools highlighting objective, relevant differentiation. + Develop promotional tools and optimize others provided by Global Marketing; launch with appropriate localization, training, and tracking. + Create open, productive lines of communication between the sales and clinical team and all other areas that affect the product: Regional Management and Global Marketing; RA; QA; Supply Chain, etc. + Provide clinical and sales staff with clinical knowledge and promotional guidance, ensuring products are targeted appropriately to satisfy customer needs and expectations. + Stay up to date on key publications, trials, indications, society guidelines, and market dynamics and reflect to the communication / marketing strategy. + Building relationship with KOL’s across the region + Manage the marketing activities within the assigned OPEX budget and collaborate with Finance for the franchise budget management. + Strictly follow compliance guidelines and policies when conducting business **Skills and Experience** **EDUCATION & EXPERIENCE** + Bachelor’s degree from a certified university in sciences, business, or engineering with Master’s degree preferred. + Minimum 10 years’ experience in sales and marketing role with amultinational company with 2 or more years in regional roles; demonstrated ability to motivate and influence diverse, high performing country marketing teams + Preference will be given to candidates with general medical and medical device knowledge, product specific medical and medical device knowledge with adequate work experience. + Relevant industry experience: Transcatheter / Cardiology Product experience with an established, positive reputation in the market is a definite plus + Experience working in a highly regulated and high-quality system environment. Compliance with governmental regulations is required. + Excellent understanding of regulatory, QA and legal policies/environment that govern our processes + Candidates with a consulting background is also a plus. **SKILLS & COMPETENCIES** + Ability to grow, learn and develop positive, collaborative, and empowered culture + Strategic thinking, analytical, process oriented and problem solving + Critical thinking: remains agile in fast moving situations with the ability to rapidly gain insights and/ or assess data to synthesize conclusions and decide on actions that rapidly address needs or problems + Problem solving with intense sense of ownership and ability to multi-task and delegate effectively + Strong organizational and administrative capability + Ability to work with large and detailed data and process + Excellent communication skills, influencing, positive attitude and strong interpersonal skills as well as used to work in a multi-cultural environment + Natural abilities (team player, stress resistant, discretion, open minded) + English (and another language if possible from one of the Asian countries is a plus), Microsoft Windows and Office (WORD, PowerPoint, Excel, ThinkCell), etc. + Ability and willingness to travel ~ 20% of the time Apply Now (https://www.jobs.abbott/) Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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