**About Abbott** **Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.** **Abbott Vascular provides innovative, minimally invasive, and cost-effective products for treatment of vascular disease.** The Marketing Manager will lead strategic and operational marketing initiatives for Abbott Vascular’s SEA business, driving growth across three key franchises: Coronary and Core Coronary, OCT/FFR (PCIO), and Endovascular. This role is responsible for developing and executing marketing strategies that align with business objectives, internal team training on product & their clinical value proposition, developing marketing campaigns, customer insights and training, ensuring strong market penetration and revenue growth in a highly competitive environment. **RESPONSIBILITIES** **Strategic Planning & Execution** + Develop and implement marketing strategies for SEA to achieve revenue and market share targets across all franchises. + Conduct market analysis, competitive intelligence, and identify growth opportunities. Create go-to-market strategies for geographies within the region to support individual product launches to maximize business growth. + Create Strong market models reflecting current market trends and competitive landscape + Routinely perform analyses of industry, market, and account-specific trends. Present findings in clear, consistent presentations with specific conclusions and proposed actions + Assess market for partnership, distribution, or co-promotional relationships. Propose possible deals or opportunities that would drive AV’s leadership position and incremental revenue. + Work closely with sales, clinical, regulatory, and supply chain teams to ensure seamless execution of marketing plans. + Support training programs for internal teams and external stakeholders. **Portfolio Management** + Drive product positioning, pricing strategies, and lifecycle management for Coronary, Core Coronary, OCT/FFR, and Endovascular portfolios. + Plan and lead key regional marketing events within the region (conferences, company-sponsored industry events, etc.) + Provide regional leadership to support execution of local marketing activities and tactics. + Lead regular product training sessions (product information, clinical data, etc.) for AV staff throughout SEA region. + Collaborate with global teams on new product launches and ensure successful commercialization in SEA. **Demand Generation & Customer Engagement** + Design and execute campaigns to drive core business and market leadership + Design and execute campaigns to increase adoption of OCT and FFR technologies. + Partner with sales teams to develop physician engagement programs, KOL management, and educational initiatives. Create and lead KOL development and tracking activities; host advisory board meetings, and other Abbott organized clinical events. + Support launch planning and execution of new technologies + Drive internal team training and skill building initiatives + Run digital campaigns to drive reach and increase awareness **Financial Accountability** + Manage marketing budgets effectively to deliver ROI. + Monitor performance metrics and provide regular business reviews to leadership. **REQUIREMENTS** + Bachelor’s degree in Marketing, Business, or related field; MBA preferred. + Minimum 6–10 years of marketing experience in medical devices or healthcare industry, with strong exposure to cardiovascular or vascular therapies. + Proven track record in managing multi-country marketing strategies and driving revenue growth. + Strong analytical, communication, and leadership skills. + Ability to work in a matrix organization and manage multiple stakeholders. + Travel expectation 50% of the time + Strategic thinking and analytical skills + Strong track record of new product launches and execution excellence. + Deep understanding of SEA healthcare market dynamics. + Excellent branding, creative skills + Understanding of digital channels of marketing + Excellent communication and presentation skills along with high PowerPoint and excel competence + Strong project management and organizational skills. + Ability to influence and collaborate across functions and geographies Apply Now (https://www.jobs.abbott/) Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com