Regional Manager, SEA Commercial Excellence
Abbott
**From essential vascular devices to next-generation technologies, our products are helping lay the foundation for better health outcomes every day. Minimally invasive treatments help speed recovery and let people get back to their daily activities faster with fewer complications, allowing healthier lives for millions of people worldwide.**
**Primary Overview:**
The Commercial Excellence Manager provides insights across a range of commercial projects to materially drive Abbott Vascular’s business in direct and distributor markets. The Commercial Excellence Manager will work closely with the Southeast Asia General Manager. This role is responsible for optimizing sales force effectiveness, implementing data-driven decision-making tools, and supporting go-to-market strategies. The ideal candidate will be a cross-functional leader with strong analytical skills, commercial acumen, and a passion for driving business growth. The position will report to the Southeast Asia General Manager.
**Key Responsibilities:**
**1. Sales Force Effectiveness & Enablement**
+ Develop and implement tools and processes to improve sales productivity and efficiency. Create data tracking mechanisms and work with Country leadership to ensure data compliance and quality.
+ Partner with focus markets on territory planning, segmentation, and targeting strategies.
+ Support performance tracking across the various metrics
+ Conduct analysis on key performance metrics to yield actionable insights
**2. Commercial Strategy & Execution**
+ Partner with country teams to align commercial strategies with regional goals.
+ Drive pricing excellence, margin optimization, and portfolio management initiatives.
+ Track market trends and dynamics which may impact business and integrate that in planning cycles
+ Assess distributor performance and create incentive plans to drive better performance
+ Identify and coordinate new business opportunities- including due diligence, P&L analysis, headcount and SG&A spending analysis.
**3. Data Analytics & Business Insights**
+ Perform complex business and financial analysis (e.g., customer segmentation, marketing ROI, customer promotion responsiveness, pricing trends, etc.) that yields actionable insights that increase market share, sales and margin.
+ Design and deliver dashboards and reports to monitor KPIs and business performance.
+ Design Tender Management Tools to gain insights and provide predictability of timelines for strategic markets
+ Analyze market trends, customer behavior, and competitive intelligence to inform strategy.
+ Collaborate with finance and marketing to support forecasting and demand planning.
+ Prepare insights, analysis, and content to support business reviews and quarterly financial planning (LBE) cycles.
**4. CRM & Digital Tools**
+ Champion CRM adoption and usage across the commercial organization.
+ Identify and implement digital tools to support customer engagement and sales effectiveness.
+ Oversee AV internal and competitor product usage reporting processes. Conduct analysis and segmentation to understand total market size, market dynamics, account-level dynamics, competitor strategies, key accounts, and opportunities for AV.
**5. Cross-Functional Collaboration**
+ Work closely with Marketing, Finance, Supply Chain, and Regulatory teams to ensure commercial alignment.
+ Develop deeper business understanding beyond the numbers. Successfully complete product training programs. Conduct routine 1:1s with country leadership, sales leadership, and marketing leadership. Attend sales management meetings at SEA and country levels. Regularly visit customers with and without individual sales reps.
**Requirements:**
+ Bachelor’s Degree: master’s degree/MBA preferred
+ Prior experience in medical devices in commercial or finance capacity; minimum of 5 years
+ Strong Financial Planning and Analysis / Consulting background preferred
+ High-energy, self-starter that is assertive, possesses a high degree of self-confidence and intellectual curiosity, exhibits a bias for action, demonstrates good executive presence, and can deliver in meeting deadlines and objectives
+ Outstanding strategic planning and analytical skills—proven ability to identify/define business questions and issues, synthesize information from multiple sources, conduct analysis, formulate actionable recommendations and recommend a point-of-view to senior management
+ Innovative and creative—demonstrated ability to leverage consumer insights to identify and evaluate creative ideas, focusing on those that will create sustainable competitive advantage
+ Exceptional oral and written communication skills, with the ability to interact effectively with all levels of management, the sales force and customers.
+ Strong project-management skills, with proven ability to manage multiple tasks concurrently under aggressive timelines in a dynamic environment while maintaining strong attention to detail and quick recall.
+ Strong working knowledge of accounting, finance and statistics concepts (i.e., ROI, P&L)
+ Advanced knowledge of and experience using Microsoft PowerPoint, Excel, Power BI, and Salesforce.com
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
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