Are you passionate about marketing and analytics? Join us to drive impactful campaigns and shape the future of our brand. This role offers career growth, skill development, and the opportunity to collaborate with talented teams across the firm.
As an Quant Marketing Analytics Vice President within Global Banking and Markets & Securities, you will own analytics for full-funnel campaigns designed to grow awareness, consideration, and conversion for the JPM brand. You will work across digital, social, events, and more, from strategy planning to performance measurement. You will thrive in a fast-paced, collaborative environment, focusing on both the art and science of marketing.
You will partner with cross-functional teams to deliver unified reporting and actionable insights, supporting business-critical initiatives and driving innovation in marketing analytics. Your work will help shape the future of B2B marketing at JPMorgan Chase.
Job Responsibilities
Support opportunity identification and comprehensive campaign scoping, including ROI and performance forecastingTranslate marketing briefs into measurement plans and learning agendas to inform strategy and executionSupport creative development by leading test & learn strategy (a/b testing, UI/UX testing, etc.) and establish data-driven channel best practicesMeasure campaigns using diagnostic metrics, benchmarks, and feedback loops to optimize performance and spendCreate and present integrated reporting that unifies KPIs from multiple sources into a single source of truthLead campaign analytics calls and reporting, including QBRs, pacing readouts, mid-campaign, and post-mortem reportingPresent findings and recommendations to senior stakeholders and cross-functional teamsQuantify the impact of marketing initiatives, either in terms of perceptual lift or business outcomes, and communicate results to marketers and leadershipFollow industry trends to identify opportunities for analytics innovation and team capability growthBuild new data capabilities, such as attribution models and cross-channel engagement trackingBuild relationships across the firm and collaborate across teams to drive consensus and influence action
Required Qualifications, Capabilities, and Skills
Five years of relevant experience in cross-channel marketing analytics and campaign performance measurement & optimizationBachelor’s degree in business analytics, data science, marketing, econometrics, statistics, or related fieldAdvanced proficiency in Excel and PowerPoint (skills test required)Ability to analyze, interpret, and translate metric performance into actionable insightsSuperior written, oral, and presentation skills for all levels of management and partnersExcellent at solving unstructured problems independentlyAbility to collaborate across teams to build consensus and influence action
Preferred Qualifications, Capabilities, and Skills
Experience with survey and UX researchMarketing Agency experience is preferred and a plusExcellent creative problem solverHighly organized and able to prioritize multiple tasksIntellectually curious and eager to learn with an eye towards innovation