Public Relations Strategist
Insight Global
Job Description
Insight Global is seeking to hire a Public Relations Strategist to work fulltime for a nonprofit organization based in Atlanta, Georgia. This is a hybrid role working 4x a week onsite, and 1 day remotely on Fridays.
The Public Relations Strategist will build and maintain trusted relationships with journalists and industry stakeholders to ensure the association’s present actions and storied history are communicated effectively to the public. This position crafts statewide media relations, and external communication initiatives that demonstrate the association’s positive impact for the industry, protection of the public interest, and the value of membership.
Duties and Responsibilities:
-Develop a comprehensive public relations and media strategy that reinforces the association’s unique opportunity to positively impact the real estate industry and the public interest.
-Demonstrate, protect, and advance the external reputation of the association to the industry stakeholders as well as the public interest.
-Translate the strategic plan of GAR into an actionable list that advances reputation and delivers measurable impact.
-Serve as the media point of contact for the association, ensuring clarity and accuracy in all external communications by directing all aspects of media relations — including proactive pitching, reactive response, press briefings, and executive media engagements.
-Craft high-level messaging, press releases, op-eds, speeches, and public statements that reflect the strategic plan, vision, and ongoing initiatives of the associations throughout the state (for use by volunteer leadership and senior staff).
-Advise staff and volunteer leadership on communications strategy, reputation management, and public positioning.
-Support the CEO and senior communications staff with crisis communications planning and execution, serving as lead coordinator for external responses during critical events.
-Cultivate and sustain long-term relationships with local, state, and national media outlets.
-Partner with all staff departments to align external/public messaging for consistency and credibility.
-Oversee media monitoring, analytics, and reporting to measure effectiveness of public relations initiatives and guide strategic adjustments.
-Manage PR vendors, consultants, software, and budget needs, to ensure efficiency and alignment with strategic goals.
-Other duties as assigned by the CEO
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.
Skills and Requirements
-3+ years of experience in public relations, media relations, or strategic communications
-Must have a Bachelors degree in Public Relations, Journalism, Political Science or a related discipline (equivalent experience may be considered in lieu of a degree)
-Understanding of Georgia's media ecosystem, public affairs environment and community networks -Experience working for a non-profit or real estate industry is a plus
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