Company Description

Minor Hotels is at the heart of the world’s most exciting cities, nestled on the world’s most beautiful beaches, and hidden within the most remote jungle retreats. Let us show you the world, from seamless city stays to exclusive safari lodges and luxury resorts on private islands.

Savour world-class dining at our collection of Wolseley restaurants, or sip cocktails with trendy socialites at SEEN. Embrace holistic wellness through revitalising therapies, or embark on the journey of a lifetime by train, luxury cruise or private jet.

Wherever your adventure takes you, we’re there. Discover the world with Minor Hotels.

Job Description

The Public Relations Manager, China, is responsible for building and managing Minor Hotels’ corporate reputation, media visibility, and brand authority in the China market.

Reporting to the Director of Brand Marketing & Communications, this role supports the Group’s positioning as a leading international multi-brand hospitality platform, strengthening industry credibility, consumer confidence, and market influence through structured PR strategy, brand partnerships, and media engagement.

The role plays a key function in translating corporate strategy into consistent, high-quality storytelling and public exposure, supporting both brand equity and consumer brand growth.

1. China PR & Media Strategy

Develop and execute a structured PR strategy aligned with China brand and communications objectivesDrive sustained exposure across financial, business, real estate and hospitality mediaBuild and maintain strong relationships with key media, journalists and industry platforms

2. Brand Storytelling

Develop consistent corporate messaging, narratives and communication materialsSupport executive visibility through interviews, forums and thought leadership

3. Media Events & Engagement

Plan and execute media events and press conferencesOrganize quarterly media roundtables / media tables to strengthen ongoing engagementManage media participation in key brand milestones and campaigns

4. Media Partnerships

Identify and develop strategic media partnerships that enhance visibility and cultural relevanceCollaborate cross-functionally to ensure partnerships support brand positioning and commercial objectives

5. Awards & Industry Recognition Strategy

Develop and manage a comprehensive annual awards planLead participation in key industry rankings, innovation awards and sustainability programsLeverage awards as proof points to strengthen brand authority and consumer trust

6. Case Study & Industry Communication

Develop in-depth case studies highlighting repositioning success, asset value enhancement and performance outcomesSupport B2B communication and development efforts with data-backed storytelling

7. Reputation & Crisis Communication

Support corporate communications and crisis management frameworks aligned with global standardsMonitor media coverage and provide insightful reporting on brand sentiment and performance

Qualifications5–8+ years of experience in public relations or corporate communications, preferably in hospitality, real estate or luxury sectorsStrong network across China media landscape, including travel, lifestyle, financial and trade mediaProven experience in media relations, brand storytelling and PR campaign executionExperience in brand partnerships, media events and awards managementExcellent written and verbal communication skills in English and MandarinStrong stakeholder management capabilityStrong strategic storytelling and narrative capabilityHigh level of professionalism and media sensitivityDetail-oriented with strong execution disciplineStrong interpersonal and communication skillsAbility to perform in a fast-paced and high-pressure environment