NY HELP No Agency Parks, Recreation & Historic Preservation, Office of Title Public Information Specialist 3 (Digital Content) Occupational Category Other Professional Careers Salary Grade 25 Bargaining Unit PS&T - Professional, Scientific, and Technical (PEF) Salary Range From $96336 to $121413 Annually Employment Type Full-Time Appointment Type Permanent Jurisdictional Class Non-competitive Class Travel Percentage 10% Workweek Mon-Fri Hours Per Week 37.5 Workday From 7:30 AM To 5:30 PM Flextime allowed? No Mandatory overtime? No Compressed workweek allowed? Yes Telecommuting allowed? Yes County Albany Street Address Albany Main Office of Parks, Recreation and Historic Preservation 625 Broadway City Albany State NY Zip Code 12238 Duties Description The Public Information Specialist 3 (Digital Content), SG-25 will report to the Director of Business Innovation Bureau and work in the Albany Main Office. The Public Information Specialist 3 (Digital Content) will perform high level managerial duties aligning innovative tools and solutions with the agency’s goals and objectives for Executive management’s vision for the agency. They will be the project lead for a multi-year website redesign implementation project, content audit, and platform migration. The incumbent will also serve as the product owner for the agency’s core digital products including but not limited to the website, content management system, the NY State Parks Explorer mobile app, email subscription cloud, and other public-facing digital integrations. The duties of this position will include but are not limited to the following:• Advises the Director of Business Innovation on continuous efforts to improve digital communication tools, streamline processes and forecast future needs. • Evaluates emerging digital communication tools, trends and platforms, and makes recommendations on using these tools as part of the agency’s digital footprint.• Cultivates and maintains a strong working rapport with various ITS programs, including NY Digital team, Web NY, and agency-level web and applications teams.• Liaises with Director of Business Innovation, Executives, OPRHP’s bureaus and regions for public-facing digital communication needs.• Produces and delivers executive-level documents including presentations,proposals, analytics and reports.• Facilitates website projects with agency executives, and internal stakeholders including user experience, information architecture, and customer outreach and testing.• Contributes to and participates in other agency initiatives as requested.• Oversees multi-million-dollar federal grant and allocation of funds. Works closely with grant administrator and agency fiscal management staff. • Works in tandem with management to develop a comprehensive project plan that includes project scope, timeline, budget, and resource allocation. • Consults with agency procurement team. Collaborates in drafting requests for proposals and technical evaluation tools; organizes oral evaluation panel; and provides vendor reference checks. • Contributes as project lead in all phases of the vendor engagement, from onboarding to discovery and design, development sprints, user acceptance testing, training, launch and post-launch, to support and maintenance. • Engages directly with vendor, provides information and feedback in all areas, including requirements gathering, market and user research, user stories, functionality development, and user acceptance testing.• Benchmarks with other agencies, as well as travel and tourism partners.• Responsible for managing the project budget, tracking expenses and ensure cost-effectiveness. • Identifies potential risks and blockers to the project and provide strategies to mitigate risks.• Executes and implements strategies for an agency-wide website content audit, including gathering data, developing resources, timelines and workshops. • Oversee website vendor contract, monitors scope of work, deliverables and payments; and ensures all requirements are met.• Works collaboratively with Business Innovation Bureau members, project managers, and business analysts and subject matter experts. • Facilitates communication and assists stakeholder groups at all levels--gathers feedback, provides guidance and ensures alignment with agency objectives to ensure project success.• Establishes and executes short and long-term strategies of digital products, prioritizing features, and ensure that the final product meets the user's needs and agency’s objectives.• Prioritizes digital accessibility across all public-facing digital products.• Researches and analyzes user behavior to gain insights into their needs, pain points, and preferences by conducting user interviews, analyzing data from user interactions, and studying market trends.• Identifies, implements enhancements, and makes recommendations on design, architecture, and functionality based on agency needs, analytics, stakeholder feedback and usability testing.• Serves as the linchpin between stakeholders and development teams.• Works closely with various ITS programs, including NY Digital team, Web NY, and agency-level web and applications teams.• Forecasts future website and digital product needs and provides recommendations for OPRHP management.• Coaches staff on how to meet the needs for the audiences in their topic areas.• Manages vendor contracts and renewals.• Develops policies and procedures for implementation. Direct digital product and website governance.• Define specifications for all website content, functionality information architecture, and user experience.• Provides agency-wide platform trainings, such as content management tools.• Provides guidance and best practices on digital accessibility.• Manages role-based permissions for various platforms.• Supports style and branding compliance for all agency website and website applications.• Evaluates and reports on the effectiveness and efficiency of public-facing website, digital products and projects. • Track, analyze, and compile user metrics for decision making and resource allocation by agency executives.• Monitor product performance for digital risks and potential impacts to agency operations.• Perform quality assurance checks to ensure that all integration tools are in sync and with a mobile first approach.• Supervises and directs subordinate staff within Business Innovation Bureau. Minimum Qualifications Eight (8) years of experience* in public relations, social media, and digital communications. *Substitution: Associate's, bachelor's or master's degree** in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree substitutes for two, four, or five years. **Your degree must have been awarded by a college or university accredited by a regional, national, or specialized agency recognized as an accrediting agency by the U.S. Department of Education/U.S. Secretary of Education. If your degree was awarded by an educational institution outside the United States or its territories, you must provide independent verification of equivalency. This information can be found at http://www.cs.ny.gov/jobseeker/degrees.cfm. Candidates are responsible for the evaluation fee. Additional Comments The work schedule is flexible and the workday can occur anytime between 7:30am to 5:30pm (i.e. 8:00am to 4:00pm).Operational Needs:• Must possess and maintain a valid driver’s license that allows the candidate to legally operate a motor vehicle in New York State as a term and condition of employment.Benefits:The NYS Office of Parks, Recreation & Historic Preservation offers a generous benefits package that includes but is not limited to:Paid Time Off:• PEF: 44 days - 13 Vacation days, 13 Sick days, and 5 Personal Leave days, 13 Holidays.• PEF: Three (3) days of professional leave annually to participate in professional development.Health Care Benefits:• Eligible employees and dependents can pick from a variety of affordable health insurance programs.• Family dental and vision benefits at no additional cost.Additional Benefits:• New York State Employees’ Retirement System (ERS) Membership• NYS Deferred Compensation• Access to NY 529 and NY ABLE College Savings Programs, as well as U.S. Savings Bonds• Public Service Loan Forgiveness (PSLF)• Paid Parental / Family LeaveTo learn more about our benefits, visit: https://parks.ny.gov/employment/benefits.aspx. Some positions may require additional credentials or a background check to verify your identity. Name Personnel Telephone Fax Email Address employment@parks.ny.gov Address Street NYS Office of Parks, Recreation and Historic Preservation 625 Broadway City Albany State NY Zip Code 12238 Notes on Applying All candidates must submit a written resume and cover letter which clearly demonstrates how they meet the minimum qualifications for the position. These documents must be received by October 15, 2025 and submitted via email to employment@parks.ny.gov. You must include “Vacancy ID 199195 – Public Information Specialist 3 (Digital Content) – Albany” in the subject line of your email. Failure to do so may result in not being considered for the position.It is the responsibility of each applicant to accurately describe their experience and demonstrate that they meet the minimum qualifications.Candidates from diverse backgrounds are encouraged to apply. The NYS Office of Parks, Recreation and Historic Preservation is an Equal Opportunity/Affirmative Action Employer committed to ensuring equal opportunity for persons with disabilities and workplace diversity.New York State (NYS) is an equal opportunity/affirmative action employer. NYS Law prohibits discrimination because of age, race, creed, color, national origin, sexual orientation, military status, sex, disability, predisposing genetic characteristics, marital status, domestic violence victim status, carrier status, gender identity or prior conviction records, or prior arrests, youthful offender adjudications or sealed records unless based on a bona fide occupational qualification or other exception.