Assists in building strategic relationships with opinion leaders who affect the reputation of the Church, and whose actions and influence can help or hinder the Church's mission. 

Providing information, insights and perspectives by: 

identifying problems, challenges, and opportunities facing the Churchproviding information and analysis to help Church leaders make informed decisionsrecommending possible effects of those decisions on specific publicscommunicating in ways that build effective relationships for the Church and help solve problems.