Job purpose

This position is to drive Revenue & Margin growth in Heineken Vietnam in consumer & customer centric way, that partners with Brands, Sales & Trade Marketing to develop the design and drive the execution of investment strategy (trade terms and promotions, if any) for traditional off-trade, to support commercial strategies.

Key Responsibilities:

Drive Trade terms & Promotion Agenda for traditional off-trade for Heineken Vietnam

Develop trade terms and promotion strategies for traditional off trade to support commercial strategies and priorities. Develop trade terms and promotion framework, golden rules, execution guardrail, governance process.  Lead the alignment of strategies and frameworks with key stakeholders (brand team, trade marketing, head of sales etc.) Continuously evaluate and improve the effectiveness, efficiency, conditionality of the trade terms and promotions and carry out benchmarking with competition. Develop and align the budget allocation for annual planning and each performance cycle with key stakeholders (finance, head of sales, trade marketing etc.)

Project Management

Lead key revenue projects in coordination with the ground Operations team. Work with the Global/Region Teams to bring best practices to Vietnam markets and act as a bridge between Global and Local Strategy and Knowledge sharing

BU Champion

Acting as RMG Champion at BU level to Support RMG Agenda Communication (Monthly RMG KPI Performance) Timely Update Local Insight, competition landscape to take corrective action

 

Qualifications and Experience:

University degree in Economics/Business Management/Finance Min. 7 years in RM, Commercial (Trade/CMI/Brand/Sales), Finance business Partner preferably in FMCG or Nielsen/Consultant FirmsGood commercial acumen and result – oriented, Good financial acumen (margin, profitability, ROI, P&L) Strong Strategic analytical skills, able to work out with complex data set & bring out insightful recommendations Basic understanding of RMG Techniques, including Value Chain, Promotion Intensity Ability to visually present analysis, key insights, facts & figures in a compelling way Strong interpersonal/communication/influencing skills to win support and drive decision making Excellent speaking and writing in English