As a Marketing Project Manager, you will act as the central connector between Global Marketing and U.S. teams, ensuring insight-driven planning and consistent, customer-centric execution across all touchpoints. You do this by leading cross-functional collaboration, overseeing campaign development, and building scalable frameworks that enable long-term success beyond the transformation program.
This role reports to the Marketing Manager, with a dotted line to Global Marketing leadership, and is based in New York.
A Day in the Life
Leadership & Cross Functional Collaboration
Act as the primary U.S. point of contact between Global Marketing and local stakeholders
Orchestrate 360° campaign execution across retail, digital, brand, and creative teams
Drive alignment, prioritization, and execution across multiple workstreams
Track risks, dependencies, and timelines to ensure strong execution
Brand & Marketing Strategy
Build and maintain a U.S. marketing calendar aligned to global frameworks while adapting to local business needs and performance insights
Identify and support development of U.S.-specific, U.S.-focused, and always-on campaigns
Apply structured frameworks (e.g., Big Rock methodology) to prioritize moments, campaigns, and investments
Campaign Development & Execution
Project manager the development of campaign concepts, briefs, and localized asset production in partnership with global and agency teams
Oversee delivery of marketing assets across in-store and digital channels
Ensure all outputs meet brand standards and reflect strong U.S. cultural relevance
Coordinate influencer and content integration aligned with campaign timing and product launches
In-Store & Digital Experience
Project manage development of U.S.-tailored in-store content, signage, and visual storytelling
Ensure consistency across physical and digital touchpoints to deliver a seamless customer journey
Collaborate cross-functionally to enhance guided shopping experiences and product storytelling
Agency & Partner Management
Lead or support creative agency procurement, onboarding, and management
Manage day-to-day agency relationships as it relates to timelines and deliverables
Ensure agency output is high-quality, on time, and aligned with brand and business goals
Operating Model, Processes & Ways of Working
Define and document scalable marketing operating models for campaign planning and execution, including governance, roles, and collaboration frameworks between U.S. and Global teams
Insights, Performance & Continuous Improvement
Establish a structured learning agenda including performance reviews, post-mortems, and feedback loops
Analyze campaign performance and customer insights to inform optimization and future planning
Translate insights into actionable improvements across campaigns and processes
Champion a test-and-learn culture and share learnings with global teams
Qualifications
Who You Are:
Degree in Communication, Marketing, or related field (or equivalent experience)
Proven ability to manage multiple projects in both digital and traditional channels
Strong leadership and stakeholder management skills
Analytical and results-driven, with experience using KPIs to track project impact
Fluent in English and local language(s)
Minimum 7 years of experience in project management within marketing or communications
Experience managing agencies and creative talent
Additional InformationWhy You’ll Love Working at H&M
We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
We are an inclusive company where you’re encouraged to be yourself at work
You will have access to a large global talent community, where career growth and aspirations have no limits
We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS
Compensation: $120,320**
*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.
**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.
Job Status: Salary, Exempt