The Manager, Programming Strategy will be primarily responsible for spearheading and driving content innovation and optimization efforts. By staying on top of cultural trends, video trends, developing 1st party audience insights through quantitative and qualitative methodologies, or analyzing and interpreting syndicated research, your purpose will be to build a meaningful understanding of what resonates with our audience so that we can create impactful video programming that customers value deeply. This role will report into the Head of Content and provide strategic direction to the content team and cross-functional leadership, sharing insights and best practices to help socialize and accelerate learnings that can lead to larger business impact. You will execute quantitative and qualitative research projects across a variety of content programs, working with our development and production teams throughout the lifecycle of each show. You will also contribute to the creation of projects that shed light on macro cultural, content, viewing and behavioral trends that shape the way consumers choose and watch their favorite shoppable videos. A successful candidate will believe in the power of data, have a passion for uncovering smart insights, and have the ability to deliver compelling creative ideas. The candidate will have a passion for video content with a strong entrepreneurial bias and will be resourceful in navigating ambiguity.

Key job responsibilities
* Formulate top-down content strategy recommendations, including how we should size and allocate our content budget across various platforms and initiatives.
* Forecast, track and measure weekly content performance against viewership and engagement goals, reporting actionable insights to ASV’s content team; develop a data-driven understanding of categories, formats, and creative tactics that make content successful; partner with content team leadership to leverage data-driven insights to inform content development, programming and product strategies.
* Drive a consultative relationship with business intelligence partners to evolve and refine data-sourcing and gathering.
* Exhibit deep analytical ability and develop great expertise in Amazon's proprietary metrics, working to constantly evolve how we analyze and communicate data and insights to our internal and external partners.
* Author trends and insights-based thought leadership documents for shoppable video for internal and external consumption.

A day in the life
A typical day in this role might involve meeting with our product managers to better understand and influence the customer experience and features on Amazon Live, developing instrumentation requests for our data team, working with our business intelligence engineers to query existing data about video performance, working with our producer and a creator to develop hypotheses about how to impact viewer behavior, and presenting recommendations to content leadership about a new experimentation program to test those hypotheses.

About the team
Amazon Shopping Videos (ASV) is a growing business within the Amazon Advertising, IMDb and Grand Challenge (AIGC) business unit. AIGC is one of the fastest growing business units within Amazon, with the highest percentage margin contribution of any large business. ASV is delivering the video shopping experience to Amazon consumers, with a purpose to enable customers to find inspiration, information, entertainment, and community through videos at any point in their shopping journey. The ASV team designs, builds and operates both owned and operated destination experiences (e.g. amazon.com/live, Amazon Live Shopping on Fire TV), as well as federated experiences across the Amazon.com website (e.g. Amazon homepage, product detail pages for over 21MM products). In addition, ASV sources shoppable video content from brands, influencers and consumers to populate both types of experiences.