Barcelona, Spain
1 day ago
Programmatic Specialist
Company description Publicis Groupe, the world's largest communications group, is a solutions platform that is present in more than 100 countries. Do you want to know more about the agency/brand or area of expertise you will be applying for in this role? Keep reading! Starcom is the Human Experience Company and is one of the agency brands within Publicis Groupe. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. Experiences are the human side of data-driven, tech-fueled marketing. And, we are passionate about boldly leading our clients into the future. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Stellantis, Kellogg Company, Samsung, Puig, Visa, and more. We are the Citizens of Starcom. We are Brave, Kind, Inclusive, and Resilient. Join us! Overview As a Programmatic Specialist you will work with top-tier beauty brands running programmatic campaigns to make impact across more than 17 countries. From Display and YouTube to Online Video, CTV and DOOH – you will create upper funnel campaigns to achieve brand awareness results. Responsibilities Create awareness media strategies mainly together with some consideration activations. Manage the planning, setup, and day-to-day optimization of international programmatic campaigns across DV360 and other DSP’s. Analyze and report on campaign results by highlighting insights and learnings. Collaborate cross-functionally with other teams within the agency to ensure processes go smoothly. Maintain and nurture relationships with main external partners such as Google. Stay on top of trends, innovations, and opportunities in the programmatic and publisher landscape. Qualifications University degree related to Marketing, Advertising or Economics 1-2 year of experience in programmatic Cross-platform DSP knowledge, especially in DV360 Knowledge of ad servers: DCM, Sizmek, Weborama... Experience in activating analytical segments Video experience (Youtube and deals) and display Advanced proficiency in Spanish and English. Additional information Why join us? Because we offer reasons such as:
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