What You Will Be Doing
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.
The Programmatic Marketer is responsible for strategizing and executing programmatic advertising campaigns across multiple platforms and channels. This role requires an individual who can leverage automated buying technology, real-time bidding (RTB), and data-driven targeting to maximize campaign performance and ROI. The ideal candidate will have expertise in demand-side platforms (DSPs), audience segmentation, campaign optimization, and performance analysis. They will work collaboratively with cross-functional teams to ensure alignment with broader marketing objectives and continuously improve campaign effectiveness through data analysis and strategic adjustments.
If you're passionate about programmatic advertising technology and leveraging data to drive continuous campaign improvement while maximizing return on ad spend, this is the role for you!
Key Responsibilities
Strategy & Campaign Development
Set clear goals and KPIs for programmatic campaigns, developing strategies that utilize data-driven decision-makingActively participate in pre-campaign planning, mid-campaign optimizations, post-campaign evaluation, and accurate programmatic reportingWork with algorithmic or artificial intelligence (AI) technology to make informed media buysManage, execute and optimise all real-time-bidding (RTB) & programmatically traded campaignsManage day-to-day relationships and negotiations with third party technology partners, DSPs and publishers where private deals are requiredIdentify high-value audiences and develop strategies for display and programmatic advertisingLeverage DSPs, RTB, and data-driven targeting for effective media buyingExecute programmatic campaigns from initial briefing stage through campaign setup, maintenance, optimization, and final reportingDesign the best media trading strategy by developing multiple campaign scenarios in consultation with teamsPerformance Analysis & Optimization
Optimize digital campaigns in DSPs and other platforms, identifying quality leads and tracking their journey along the funnelSet clear KPIs such as click-through rate (CTR), cost-per-action (CPA), and return-on-ad-spend (ROAS) to guide optimization effortsEvaluate daily/weekly campaign performance reports delivering accurate campaign results and traffic routinesUse automated tools that identify and bid on the best opportunities in a fraction of a secondUse real-time analytics to adjust campaigns on the fly, optimizing cost-per-application (CPA) and cost-to-hireWork with internal data intelligence teams to leverage data to drive campaign performanceDeliver timely, insightful reporting and analysis on the performance of programmatic campaignsAnalyze campaign parameters such as the most powerful locations and the best times of dayDesign engaging visuals and copy, target the right audience, and optimize through A/B testingWhat we are looking for
3+ years of experience in programmatic advertising with demonstrated success in campaign managementUp-to-date knowledge of programmatic technology developments and implementation of tracking and retargeting strategiesStrong analytical skills, knowledge of digital marketing, and familiarity with ad tech toolsUnderstanding of programmatic advertising systems, including real-time bidding (RTB), demand-side platforms (DSPs), and supply-side platforms (SSPs)Advanced understanding of Programmatic Marketing systems (DSP, DMP, ad serving platforms)Strong grasp of marketing funnels, user acquisition, and retention via programmatic channelsHigh attention to detail, top-notch analytical skills & the ability to make data-driven decisionsExcellent communication skills with ability to be the go-to-person for campaign strategyExperience working with multiple DSP platformsExperience managing campaigns across a variety of platformsExperience supporting real-time bidding (RTB) optimizations and strategy through ad exchange media buyingAdvanced knowledge of audience segmentation & personalized messaging strategiesPreferred Qualifications:
Proficiency in Dynamic Creative Optimization (DCO) and real-time trend monitoringExperience in holistic marketing campaign analysis and driving effectiveness of interactive campaignsExperience with privacy-first advertising approaches and knowledge of evolving regulationsExperience collaborating with other channel owners (Social, PPC, Affiliates) to improve overall digital marketing performanceExperience with automated systems for targeting candidates with precisionWhat’s In It for You
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That is why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
InsuranceBonusGrowth Opportunity And more!About Arrow
Arrow Electronics, Inc. (NYSE: ARW), Arrow Electronics, Inc. (NYSE: ARW), an award-winning Fortune 133 and one of Fortune Magazine’s Most Admired Companies. Arrow guides innovation forward for over 220,000 leading technology manufacturers and service providers. With 2024 sales of USD $27.9 billion, Arrow develops technology solutions that improve business and daily life. Our broad portfolio that spans the entire technology landscape helps customers create, make and manage forward-thinking products that make the benefits of technology accessible to as many people as possible. Learn more at www.arrow.com.
Our strategic direction of guiding innovation forward is expressed as Five Years Out, a way of thinking about the tangible future to bridge the gap between what's possible and the practical technologies to make it happen. Learn more at https://www.fiveyearsout.com/.
For more job opportunities, please visit https://careers.arrow.com/us/en.