The Product Trade Marketing Senior Associate within the Customer Lifecycle Team will partner with the Product Trade Marketing VP to drive and execute marketing programs focused on credit card product trades, including upgrades and downgrades for existing customers. The Lifecycle Marketing team is part of Customer Marketing, within the Marketing Growth and Innovation organization of Card Services—a key business within Chase’s Consumer & Community Banking group. The team is responsible for strategies and marketing for existing consumer credit card customers, including Early Month on Book (EMOB), Low Tenure, Retention, and Product Trade (Upgrade/Downgrade) activities.

This position will play a pivotal role in guiding customers through product transitions, ensuring a seamless experience during upgrades or downgrades, and maximizing customer satisfaction and retention. The strategic role will design and implement marketing programs across channels (email, site, in-app, etc.) and operationalize segmentation to engage customers considering or undergoing product trades. The candidate must collaborate closely with product, Card Member Service, and cross-functional teams across the Card organization.

 

Job Summary:
As the Senior Associate of Product Trade Marketing on the Customer Lifecycle Marketing team, you will drive and execute marketing strategies to engage customers considering or completing credit card product upgrades or downgrades, partnering internally and externally to bring these strategies to life.

 

Job Responsibilities:

Drive and execute product trade (upgrade/downgrade) strategies across credit card products, partnering closely with cross-functional teams and external partnersManage and execute segmentation strategies to deliver personalized marketing programs that resonate with customers eligible for or interested in product tradesManage reporting for product trade campaigns and overall engagement metrics at the portfolio and aggregate levelCollaborate with internal and external partners on product trade strategies, synthesizing results and driving new tactics to improve upgrade/downgrade experiencesEnhance existing product trade marketing campaigns and develop new strategies for specific customer segmentsCommunicate effectively and confidently with stakeholders, leading through strong collaboration and influence

 

Required Qualifications, Capabilities, and Skills:

Bachelor’s Degree required; MBA preferred4+ years direct marketing experience, with specific experience in credit card product marketing and product trade (upgrade/downgrade) strategies desiredExperience working with multiple internal and external partnersStrong oral, written communication, and presentation skillsLogical, analytical thinker; identifies clear objectives, leverages data to execute strategies, and advanced understanding of success metrics Strong ability to influence and gain buy-in across teamsEffective at prioritizing and managing multiple complex initiatives concurrentlyResults-oriented self-starter with strong problem-solving skillsPromote a strong control environment, adhere to risk/control procedures and process exceptions, while maintaining a customer-first mindsetThrive in a fast-paced, results-driven, highly dynamic environment