We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

 

Important information:

This is a hybrid role based out of SAP Vancouver office, working in-office with the team 3 days per week.  Candidates must be legally entitled to work in Canada at the time of application. This position is not eligible for employer-sponsored work authorization (e.g., LMIA or other immigration support).

 

What you'll do

 

Our team is responsible for Product Marketing for the SAP Business Technology Platform. This role is focused on Product Marketing for the AI capabilities of SAP BTP, specifically the web/digital journey and the mapping through to awareness and adoption. As a Product Marketing Senior Consultant focused on web strategy, you will play a pivotal role in shaping the digital experience and storytelling around these transformative AI technologies, connecting developers, partners, and customers to the future of enterprise innovation.

Your work will have a direct impact on BTP’s success with AI: You will help define, validate, guide, execute, and communicate the value proposition of these products. You will provide an outside-in view of the market, determine new AI scenarios, rationalize our GTM approach, create thought leadership content, and support analyst briefings and field enablement efforts.

 

Key Responsibilities

 

Web Journey Optimization: Enhance user experience across all relevant webpages, ensuring seamless navigation and engagement. SEO/SEM Management: Develop and implement strategies to improve search engine rankings and optimize for AI Assistants. Message Testing: Collaborate with the team to conduct message testing, refining our messaging and positioning to effectively communicate AI capabilities. Performance Analysis: Monitor and analyze web traffic and content performance, providing actionable insights to drive continuous improvement. Cross-functional Collaboration: Work closely with product, design, and development teams to align marketing efforts with overall business goals.

 

What you bring

 

Required skills

 

University Degree (Bachelor’s or Master’s) in Computer Science / Information Technology / Business Administration Understanding of AI market trends, SAP’s application and AI portfolio, and the broader developer AI space Experience working with B2B sales organizations supporting sales cycles, building technical demos, and engaging directly with customers and prospects Self-starter with a passion to be a hands-on expert in the required field Customer orientation with a strong focus on qualit 5 years of working experience in enterprise software

 

Preferred Skills

 

Strong analytical and logical skills Strong communication profile with the ability to articulate and present complex topics to a senior-level audience Ability to understand and analyze customer needs, synthesize requirements, and drive execution towards successful delivery Good collaboration skills and relationship building with cross-functional teams Ability to work in an international team Willingness to travel worldwide

 

Meet the team

 

Join a team that’s as dynamic and forward-thinking as the technology it represents. The SAP BTP Product Marketing team is a diverse group of storytellers, strategists, and technologists who are passionate about shaping the future of enterprise innovation. With deep expertise across AI, integration, data, and application development, we work at the intersection of product, customer, and market to bring SAP’s most transformative platform capabilities to life.

 

As part of this team, you’ll gain hands-on experience crafting compelling narratives, launching cutting-edge solutions, and driving global go-to-market strategies. You’ll collaborate with and learn from a talented group of marketers with proven success across industries and disciplines—each bringing unique perspectives and a shared commitment to excellence.

 

Whether you're looking to deepen your product marketing expertise, expand your strategic thinking, or grow your influence in the tech space, your time on this team will be a powerful accelerator for your career. Come build with us, learn with us, and help shape the future of enterprise AI.

 

 

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best. 

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 102,400 - 214,300 CAD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount, and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: www.SAPNorthAmericaBenefits.com.

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.

Requisition ID: 429445  | Work Area: Marketing  | Expected Travel: 0 - 10%  | Career Status: Professional  | Employment Type: Regular Full Time   | Additional Locations:  #LI-Hybrid