Job Description

TEAM MEMBER WILL BE REQUIRED TO WORK ONSITE FOUR DAYS A WEEK AT OUR RALEIGH, NC HQ.

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The Product Marketing Manager is responsible for the development and execution of marketing initiatives for their assigned product categories across all of our marketing channels (print, digital, radio, ecommerce, signage, etc.). This position partners very closely with assigned merchant partners for batteries, tools, shop equipment, suspension, steering, and exhaust categories to execute retail strategy, professional strategy, and digital ecommerce in collaboration with marketing and ecommerce channel owners. Their role is to create engaging, informative and innovative product marketing assets that drive our sales strategy. This individual must become or already be familiar with automotive products, Advance Auto Parts stores, our Professional sales team, and our customers.  To be successful they must be able to prioritize projects, product categories, vendors and sometimes competing agendas to deliver the measurable marketing outcomes. 

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ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned. 

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Partner with merchandising to plan and communicate our category strategies in DIY, Professional and eCommerce channels.    

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Collaborate with marketing program managers to create multichannel marketing strategies and activations including digital, print, radio & social strategies with final approvals from merchant and vendor.  

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Optimize customer experience in all our sales channels via effective media, signage, communications and digital methods. 

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Integrate competitive insights, and performance including customer analytics, to inform category strategies.  

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Drive e-commerce growth for advanceautoparts.com and Professional online ordering channels. 

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Enable field teams with timely, relevant marketing materials. 

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QUALIFICATIONS 

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To perform this job successfully, an individual must be able to perform each essential duty exceptionally. The requirements listed are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

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Working knowledge of automotive systems and maintenance, or the motivation to quickly develop this expertise. 

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Creative problem solving and solution delivery skills. 

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Working knowledge of Microsoft Excel, with the ability to navigate spreadsheets, use formulas, and interpret data to support internal reporting and collaboration. 

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Proficiency in Microsoft PowerPoint, with the ability to develop clear, well-structured presentations that effectively communicate key messages to internal stakeholders at the appropriate level of detail. 

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Data literacy and ability tell a story with persuasive written and verbal communication skills. 

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Ability to work effectively and collaboratively to support the needs of a team. 

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Ability to manage multiple projects, negotiate workflow, and handle tight deadlines. 

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Ability to prioritize competing or conflicting agendas for maximum company benefit. 

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Experience managing vendor relationships and securing alignment across internal and external partners 

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EDUCATION & EXPERIENCE 

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4-year bachelor’s degree 

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8+ years’ experience in one or more of the following areas: marketing, merchandising, retail, e-comm, or automotive  

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Basic understanding of automotive maintenance, repairs, and systems 

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CERTIFICATES, LICENSES, REGISTRATIONS 

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None 

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PHYSICAL DEMANDS 

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The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

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While performing the duties of this job, the employee is regularly required to sit and talk or hear.  The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms; and stoop, kneel, crouch, or crawl.  The employee must regularly lift and/or move up to 10 pounds and occasionally lift and/or move up to 25 pounds.  Specific vision abilities required by this job include close vision, distance vision, color vision, and ability to adjust focus. 

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WORK ENVIRONMENT 

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The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

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WORK ARRANGEMENT  

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Position requires four days a week in the office at our Raleigh, NC HQ.  Occasional travel for trade shows, vendor meetings, or special events. Estimated 3-4 times per year. 

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