Singapore, Singapore
18 days ago
Product Marketing Manager

Position Summary

This role is responsible for driving the market share, revenue targets and profits for tablet business in the B2C/B2B segment.

Role and Responsibilities

Responsible for driving the market share, revenue targets and profits for tablet business in the B2C/B2B segment. 

Manage product life cycle, product positioning, product benchmarking / comparison and pricing matters. This role will take the lead to drive customer service plans and initiatives as a differentiator to increase Proud To Own and brand loyalty.

Analyze competitors, market trends and identify gaps to grow market share for Tablets

Plan product roadmap, Pricing strategy with HQ and communicate to all internal stakeholders and external customers.

Responsible for go-to-market strategy and new product launches, working closely with Sales, Marketing and Retail Marketing team to execute plans.

Grow specific channel/account revenue whilst managing channel harmony (across all channels) for pricing/consumer offers and minimizing sales cannibalisation

Bridge between HQ and SAPL to ensure product & pricing needs and requests are met.  Must be a strong communicator.

Work closely with Key Account Managers to drive sell out and execute co marketing campaigns with channel partners

Seek out business opportunities for 3rd party partnerships to drive demand and visibility of Samsung IM products.

Skills and Qualifications

Experienced professional with relevant working experience in Product Management/MarketingHave strong commercial sense and analytical mindMust be a team player and strong influencing skillsGood communication and interpersonal skillsProficient with MS PowerPoint, Excel, and WordExcellent communication & collaboration skills

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