The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

PayPal is seeking an experienced Product Marketing Manager to serve as the quarterback for our loyalty rewards program. As an In-Market Growth PMM, you will orchestrate cross-functional marketing efforts, bringing the voice of the consumer to guide strategy while partnering with Brand, Integrated Marketing, CRM, Social, and Growth teams to launch new features and grow our existing user base.

Job Description:

Essential Responsibilities:

Lead cross-functional teams with design, engineering, and marketing counterparts to deliver product initiativesOwn and manage product roadmaps, prioritization, and discussions with stakeholdersIdentify and quantify new opportunities based on market trends, customer needs, and researchDevelop go-to-market strategies, including positioning, messaging, and value propositions for key productsCollaborate with teams to ensure consistent messaging and alignment across customer touchpointsCoordinate product launches and marketing plans with Product, Sales, and Marketing teamsAdvocate for customer needs and insights to guide product development and marketing strategiesMonitor competitors and industry trends to refine positioning and messagingMeasure the success of go-to-market initiatives and their impact on product adoption and revenueEnsure legally approved messaging and guidance is developed and maintained across channels

Minimum Qualifications:

Minimum of 8 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

Role Summary

PayPal is seeking an experienced Product Marketing Manager to serve as the quarterback for our loyalty rewards program. As an In-Market Growth PMM, you will orchestrate cross-functional marketing efforts, bringing the voice of the consumer to guide strategy while partnering with Brand, Integrated Marketing, CRM, Social, and Growth teams to launch new features and grow our existing user base.

Reporting to the Senior Manager of Product Marketing, you will play a pivotal role in translating market research, customer insights, and competitive intelligence into actionable strategies that will sustain the growth momentum of the program. You will help define and evolve product positioning, shape the inbound marketing agenda, and orchestrate cross-functional go-to-market efforts to ensure cohesive, impactful launches and ongoing engagement and growth.

This customer-obsessed role requires a strategic thinker who excels at building consensus, managing competing priorities, and driving alignment across diverse stakeholders. You'll be the key liaison between Product development and Marketing execution, ensuring our loyalty program not only meets business objectives but delivers genuine value that strengthens customer relationships and drives sustainable growth.

Key Responsibilities

Strategic Quarterback: Orchestrate launch strategies for new loyalty features by partnering with Brand, Integrated Marketing, CRM, Social, and Growth Marketing teams to ensure cohesive execution

Voice of Consumer: Champion customer insights and feedback to guide messaging strategy, working with Insights and Research teams to continuously optimize positioning and communications

Launch Coordination: Partner with Product, Commercial, and Marketing teams to align on feature launches, ensuring seamless go-to-market execution across all channels

Message Testing & Optimization: Iterate on messaging through A/B testing and performance analysis, ensuring maximum resonance with target audiences

Cross-Functional Collaboration: Serve as a connector between product and marketing teams, ensuring the voice of the customer is embedded in all decisions.

Translate program strategy into high-impact in-market growth initiatives that drive member acquisition, activation, and repeat engagement.

Partner with lifecycle, paid media, partnerships, and CRM to launch targeted campaigns, A/B tests, and incentive programs that optimize funnel conversion.

Use data and customer insights to identify high-value segments, and continuously iterate to accelerate adoption.

Required Qualifications:

8+ years of product marketing experience with focus on loyalty programs, subscription services, customer retention, or membership programs

Proven loyalty or subscription program expertise with demonstrated success launching and growing customer loyalty or recurring revenue initiatives

AI-native and tech-first mindset with comfort leveraging technology solutions and data-driven approaches to solve marketing challenges

Customer segmentation and persona expertise with proven ability to develop comprehensive customer models that drive personalized marketing strategies

Cross-functional orchestration skills with ability to quarterback complex launches across Brand, CRM, Social, Growth, and Integrated Marketing teams

Voice of consumer expertise with experience partnering with Insights, Research, and Analytics teams to translate customer feedback into actionable strategy

Strong project management skills with experience coordinating complex, multi-team initiatives and ensuring timely delivery across all workstreams

Preferred Qualifications

MBA or advanced degree in Marketing/Business

Subsidiary:

PayPal

Travel Percent:

0

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PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com.

The US national annual pay range for this role is $100,500 to $173,250

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.