Description North America Stores Marketing drives customer discovery and engagement across categories through a combination of technology, science, innovation, marketing, and creativity. Our team builds customer experiences and advanced marketing tools that shape the future of retail. We are seeking an intellectually curious and action-oriented Product Marketing Manager, GenAI to join our team. In this role, you will lead the execution of experiments across Amazon-owned channels, focusing on net-new tech products and agentic solutions (e.g., AI agents). You'll identify high-impact opportunities where Agentic AI can transform marketing operations, develop and execute proof-of-concepts, and drive quick adoption through hands-on training programs across Amazon's marketing organizations. Success in this role requires both a learning mindset to deeply understand emerging AI technologies and marketing best practices, and a bias for action to rapidly translate insights into scalable solutions. You will establish and own a continuous feedback loop between marketers and technical teams, ensuring our AI solutions evolve to meet real marketing needs while maintaining excellence in marketing standards. This role offers the unique opportunity to shape the future of AI-powered marketing at Amazon while driving immediate impact through practical applications. Key job responsibilities - Lead the marketing roadmap for experimenting with agentic solutions - Conduct lunch and learns across marketing teams to train marketers on how to leverage AgenticAI - Partner cross-functionally with other teams, like Content Systems and WWE to guide their roadmaps, ensuring cohesiveness and marketing best practices are kept top of mind About the team We’re a team of 80+, including product marketers, marketing strategists, merchandisers, channel leads, and beyond, sitting in NYC, Seattle, Santa Monica, and now expanding to Barcelona, Spain. Our team is filled with a wide range of personalities and backgrounds, including experts in video, influencer strategy, large-scale 360-marketing campaigns, and beyond who have come from backgrounds in retail, tech, print media, digital media, academia, and agency work. Above all else, our team culture is built around an environment of learning, experimentation, and inventing on behalf of the customer. Basic Qualifications - 4+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) - Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion - Experience managing and measuring marketing performance in various channels Preferred Qualifications - Experience managing external partners to develop marketing programs - Experience presenting ideas to various levels of an organization to gain support for initiatives Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice ( https://www.amazon.jobs/en/privacy\_page ) to know more about how we collect, use and transfer the personal data of our candidates. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.