Product Marketing Manager, Fire TV GTM
Amazon.com
Are you ready to shape the future of Streaming Entertainment?
At Fire TV, we’re helping customers find what they are looking for, fast. We're at the forefront of streaming, where gaming meets movies, where premium content meets seamless discovery, and where artificial intelligence creates personalized entertainment experiences that were unimaginable just a few years ago. Fire TV (FTV) is one of the world's most popular streaming media player brands, and we are seeking an experienced Product Marketing Manager to help further fuel our growth.
The Fire TV Go-to-Market (GTM) Product Marketing Manager (PMM) is responsible for partnering closely with the Fire TV Experience (FTVx) team to launch new features to our Fire TV customers. The PMM will interface with leaders across PMM+GTM, Product Management, country leads, and cross-functional teams (including Device Brand Studio, Insights, Online Experience, PR, Sales/Demand Gen, Business Intelligence, Finance, and more) to define and develop innovative ways to bring new features to market.
Key job responsibilities
- Lead GTM launch planning for at least one Tier 1 FTV Feature and several Tier 2 and Tier 3 Features
- Own assigned launches end-to-end for the GTM team, working cross-functionally with the FTVx product team and GTM stakeholders to develop and execute comprehensive launch plans
- Identify and escalate bottlenecks, assess risks, mitigate issues, and balance business needs versus constraints
- Coordinate closely with regional partners to gather inputs, provide updates, and assist in localizing GTM plans
About the team
This role is a vital part of the Fire TV Product Marketing (PMM) and Go-To-Market (GTM) team. Our team is responsible for driving the end-to-end marketing strategy for FTV products and we are accountable for our product’s success. The PMM/GTM team shapes the product roadmap and plans and executes FTV launch strategies. Our team sits in the Fire TV Global Marketing & Business organization (GMB). The other teams in this organization include Demand Generation, Business Intelligence, Brand & Integrated Marketing.
At Fire TV, we’re helping customers find what they are looking for, fast. We're at the forefront of streaming, where gaming meets movies, where premium content meets seamless discovery, and where artificial intelligence creates personalized entertainment experiences that were unimaginable just a few years ago. Fire TV (FTV) is one of the world's most popular streaming media player brands, and we are seeking an experienced Product Marketing Manager to help further fuel our growth.
The Fire TV Go-to-Market (GTM) Product Marketing Manager (PMM) is responsible for partnering closely with the Fire TV Experience (FTVx) team to launch new features to our Fire TV customers. The PMM will interface with leaders across PMM+GTM, Product Management, country leads, and cross-functional teams (including Device Brand Studio, Insights, Online Experience, PR, Sales/Demand Gen, Business Intelligence, Finance, and more) to define and develop innovative ways to bring new features to market.
Key job responsibilities
- Lead GTM launch planning for at least one Tier 1 FTV Feature and several Tier 2 and Tier 3 Features
- Own assigned launches end-to-end for the GTM team, working cross-functionally with the FTVx product team and GTM stakeholders to develop and execute comprehensive launch plans
- Identify and escalate bottlenecks, assess risks, mitigate issues, and balance business needs versus constraints
- Coordinate closely with regional partners to gather inputs, provide updates, and assist in localizing GTM plans
About the team
This role is a vital part of the Fire TV Product Marketing (PMM) and Go-To-Market (GTM) team. Our team is responsible for driving the end-to-end marketing strategy for FTV products and we are accountable for our product’s success. The PMM/GTM team shapes the product roadmap and plans and executes FTV launch strategies. Our team sits in the Fire TV Global Marketing & Business organization (GMB). The other teams in this organization include Demand Generation, Business Intelligence, Brand & Integrated Marketing.
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